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  • MA Yan-hong, MU Jia-wen
    Journal of Guangzhou Sport University. 2025, 45(2): 43-52. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.02.005
    With the deepening of the national education digitization strategy, digitization has brought great changes to the development of school physical education, and also provided opportunities and challenges for the professional development of physical education teachers. This study uses literature and logical analysis to systematically sort out the triple logic, realization mechanism and path direction of the professional development of digitally empowered physical education teachers. The research finds that the professional development of digitally empowered PE teachers contains a historical logic supported by national policies, a theoretical logic framed by the theory of new quality productivity, and a realistic logic driven by the development of digital technology. By broadening the time and space of education, improving the energy efficiency of teaching, innovating the teaching mode and changing the role of teachers, digitalization can realize the renewal of the professional concept, the expansion of professional knowledge, the extension of professional ability and the deepening of professional affection of physical education teachers. Based on this, we should cultivate technical consciousness and drive PE teachers to upgrade their digital consciousness. Construct digital resource ecology, promote PE teachers' knowledge structure innovation; To improve the teacher education system and promote the digital literacy of PE teachers; Deepen man-machine collaboration concept, and cast the foundation of PE teachers' professional value.
  • DENG Qing, GUO Li-ya, LI Xiao-bo, MA Yue-nan, GONG Lu-ming
    Journal of Guangzhou Sport University. 2025, 45(2): 93-105. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.02.010
    Constructing the technical and tactical system of Chinese basketball is not only the internal requirement of exploring the development of basketball with Chinese characteristics, but also the only way to break the long-term imitation of Western basketball techniques and tactics. By using the methods of literature, expert interviews and field research, this paper expounds the related problems of the construction of the technical and tactical system of basketball with Chinese characteristics. This study makes an in-depth analysis of the theoretical connotation and logical main line of basketball techniques and tactics with Chinese characteristics. At present, the construction of basketball techniques and tactics system with Chinese characteristics is faced with the dual dilemma of the lack of original theory of basketball techniques and tactics and the lack of innovation ability of basketball techniques and tactics in China in the past 15 years. For this purpose, it is suggested that: 1) Chinese basketball should return to the local basketball techniques and tactics thought; 2) Take the construction of the technical and tactical system of Chinese painting circle as the breakthrough point; 3) Adhere to innovation driven to lead the development of Chinese basketball techniques and tactics; 4) Actively mobilize multiple coordinated participation, build and cultivate the system of Chinese basketball technical and tactical talents, explore the promotion path from four aspects, and jointly promote the construction of basketball technical and tactical system with Chinese characteristics.
  • ZHAO Fu-xue
    Journal of Guangzhou Sport University. 2025, 45(2): 1-10. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.02.001
    Physical education teaching is not only an important way to enhance the physical health of young students and promote their all-round development, but also an important carrier for inheriting excellent traditional Chinese culture and the spirit of Chinese sports, and for conducting education to consolidate the consciousness of the Chinese nation as a community with a shared future. By using various research methods such as literature review and logical reasoning, and in combination with the nature and characteristics of physical education teaching, this study conducts an in-depth exploration of the value logic and teaching grasp of physical education in promoting the consolidation of the consciousness of the Chinese nation as a community with a shared future. The research holds that the field of physical education teaching should firmly grasp the multiple values of physical education in promoting the consolidation of the consciousness of the Chinese nation as a community with a shared future, and start from four aspects: theme, resources, methods, and information. Through strengthening dimensions, expanding materials, enriching cases, and integrating technologies, a teaching dimension of physical education promoting the consolidation of the consciousness of the Chinese nation as a community with a shared future is constructed. On this basis, the research clarifies the design points of physical education promoting the consolidation of the consciousness of the Chinese nation as a community with a shared future in terms of teaching objectives, teaching content, teaching strategies, and teaching evaluation. It also explores the teaching paths of firmly grasping the main classroom of physical education teaching, expanding the extracurricular sports big classroom, exploring the new classroom of online teaching, upgrading the active classroom of sports competitions, and innovating the integrated classroom of ideological and political education in courses, providing theoretical guidance for the promotion of physical education in promoting the consolidation of the consciousness of the Chinese nation as a community with a shared future in the field of physical education teaching.
  • PENG Wen-jie, GAO Liang, ZHOU Jie-you
    Journal of Guangzhou Sport University. 2025, 45(2): 20-31. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.02.003
    In the context of the digitization of intangible cultural heritage, this study employs methods such as literature review and logical analysis to examine the inherent mechanisms of digital technology in the protection and inheritance of sports intangible cultural heritage based on cultural integration theory. The research identifies four key points: 1) The core of protecting and inheriting sports intangible cultural heritage lies in the stability and dynamic updating of the integration process of sports intangible cultural heritage practices, symbols, and knowledge structures; 2) The promotion of sports intangible cultural heritage practices through digital technology can be categorized into four levels: at the institutional level, it enhances the efficiency of the sports intangible cultural heritage governance system; at the economic level, it stimulates growth in the sports intangible cultural heritage industry; at the social level, it fosters cultural diversity in sports intangible cultural heritage; and at the environmental level, it promotes the governance of the sports intangible cultural heritage environment; 3) The enhancement of sports intangible cultural heritage symbols through digital technology can be divided into three levels: digital technology aids in the recording and archiving of sports intangible cultural heritage symbols; in their restoration and reproduction; and in their dissemination and commercialization; 4) The promotion of the knowledge structure of sports intangible cultural heritage through digital technology is divided into two levels: the accumulation and evolution of sports intangible cultural heritage knowledge structures.
  • YIN Zhi-hua, LIU Hao-hui, SUN Ming-zhu, MENG Han
    Journal of Guangzhou Sport University. 2025, 45(2): 32-42. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.02.004
    As the direct implementers of physical education and health courses, physical education teachers are not only responsible for teaching physical education courses but also for health education. In the era of competency-oriented curriculum reform, they are required to possess not only core competencies of physical education but also core competencies of health education. Currently, physical education teachers in China face several challenges, including an overall low level of personal health literacy, the need to improve health emergency response literacy, the need to enhance health communication literacy, and the need to strengthen health education teaching literacy. In the new era, it is imperative for physical education teachers to significantly improve their personal health literacy, enhance their health emergency response literacy, expand their influence in health communication, and elevate their health education teaching literacy. In light of these requirements, the future direction should involve integrating the “shared health governance” philosophy throughout the entire process of physical education teacher team building, constructing a health-oriented pre-service physical education teacher training model, systematically conducting health education thematic training for physical education teachers, and encouraging physical education teachers to actively participate in health education practice.
  • JU Fang-yuan, XIE Bin, CHEN Si-tong, XU Wen-bo
    Journal of Guangzhou Sport University. 2025, 45(2): 53-62. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.02.006
    College public physical education fosters the development of students' sports behaviors and habits. However, current university physical education teaching primarily focuses on skills-based learning. This emphasis leads to a neglect of cultivating multiple competencies for students, as well as insufficient development of lifelong sports awareness.The aim was based on the educational concept of "physical literacy." It examined learners' practice representations and embodied experiences from the perspective of physical education teachers, analyzed various situations, selected methods for embodied practice, and proposed an optimization path for college public physical education teaching. The findings indicate that the open-ended program emphasizes ability performance, contextual learning, and interactive perception, while the closed-ended program focuses on bodily experience, self-awareness, and motor learning. The optimization path includes ability enhancement as the "source," motivation cultivation as the "lead," contextual teaching as the "axis," and collaborative learning as the "surface."Cognitive understanding serves as the "root," emotional acquisition as the "auxiliary," and embodied experience as the "foundation."It is a practical exploration of the application of physical literacy to college public physical education teaching, as well as a solution to the realities of physical education teaching in China.
  • CHEN Zhang, TAN Da-shun
    Journal of Guangzhou Sport University. 2025, 45(2): 11-19. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.02.002
    Living inheritance is a powerful starting point for the protection and inheritance of ethnic minority sports equipment making skills, and is an important path to realize the rejuvenation of Chinese excellent traditional culture. By using the methods of literature, logic analysis and field investigation, this paper analyzes the living inheritance of sports equipment making skills of ethnic minorities in China. The study holds that the value of the living inheritance of Chinese minority sports equipment making skills is to promote the rescue and excavation of the excellent traditional culture of the Chinese nation and write a new chapter in the development of the excellent traditional culture of the Chinese nation. The main difficulties are: (1) The digital protection process of ethnic minority sports equipment making skills is lagging behind; (2) minority sports equipment production skills and culture lack of frequency; (3) The popularization of ethnic minority sports equipment making skills education is insufficient; (4) Ethnic minority sports equipment manufacturing skills industry integration is not deep. In order to promote the living inheritance of ethnic minority sports equipment making skills, a four-part living inheritance and development model of “ethnic minority sports equipment making skills + science and technology, culture, education and industry” has been established, thus promoting the digitalization of the protection of ethnic minority sports equipment making skills, the presence of culture, the popularization of education and the industrialization of production. On this basis, the development path of implementing “three changes”, improving “three mechanisms” and building “three platforms” is proposed to promote the landing of the development model.
  • ZHANG Ran, LIU Wei-jun, XU Nai-dan, ZHANG Nan
    Journal of Guangzhou Sport University. 2025, 45(2): 63-74. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.02.007
    The new quality productivity is a higher level of productivity that conforms to the political and economic changes in China, and provides a strong impetus for the high-quality development of school sports competitions in China. Using literature, logical analysis and other research methods, we systematically sort out the theoretical connotation, internal mechanism, practical obstacles and cracking paths of the new quality productivity that enables the high-quality development of China’s school sports competitions. The study concludes that the new quality productivity can promote the high-quality development of school sports competitions in three aspects, namely, strengthening the allocation of productivity elements of competitions with the premise of factor optimization, activating the diversified educating function of competitions with the direction of technological breakthrough, and promoting the modern transformation and upgrading of competitions with the focus on competition change. However, the new quality of productivity empowering the high-quality development of school sports competitions is faced with the realities of lagging behind the national top-level design, lack of support for the new quality of talents, insufficient power of scientific and technological innovation, and obstacles in the co-management system and mechanism. In view of this, it is proposed that national coordination and local linkage should be promoted vertically to improve the top-level design of the government; independent training and external introduction should go hand in hand to cultivate the foundation of new talents; scientific and technological investment and scientific research should be made in both directions to strengthen the kinetic energy of scientific and technological development; and the three-round drive of a competent government, an effective market and an orderly society should be used to establish a new type of production relations and other paths to solve the problem.
  • DONG Hong
    Journal of Guangzhou Sport University. 2025, 45(2): 84-92. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.02.009
    The integration of sports and health development combines physical exercise with health care, emphasizing the prevention and control of diseases from the source, and achieving proactive health promotion that covers the entire population, the entire cycle, and is comprehensive. Using methods such as literature research and case analysis method, this study explores the intrinsic value of the integration of sports and health development for adolescents in China, clarifies the prominent issues in its development process, and constructs specific paths to achieve it. The study believes that the value of the integration of sports and health development for adolescents in China is mainly reflected in leading the transformation of adolescent health promotion models, promoting the advancement of adolescent health prevention, forming a pattern of joint governance of adolescent health promotion by multiple subjects, and making up for the shortcomings in the high-quality development of the adolescent sports industry. In the specific promotion process, problems such as the need to expand the adolescent sports and health integration health promotion model, the imperfection of the adolescent active health system construction, the need to improve the level of multi-party collaborative governance of adolescent sports and health integration, and the lack of adolescent sports and health integration consumer formats have also arisen. This requires optimizing the path from creating a proactive health promotion system for adolescents guided by the combination of prevention and treatment, deepening the reform of the adolescent health management system, strengthening the institutional support for policy enforcement, clarifying the rights and responsibilities of multiple subjects, improving the efficiency of multi-party collaborative governance, and stimulating the potential of adolescent sports consumption, and strengthening the development of sports and health integration consumer formats.
  • ZHANG Shuai, ZHU Jia-bin, CHANG Long-qiang
    Journal of Guangzhou Sport University. 2025, 45(2): 106-115. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.02.011
    By using methods such as literature review, comparative analysis, and logical analysis, this paper first elaborates on the model of cultivating reserve talents in Canadian ice hockey, and finds that it is known as the long-term development model for athletes and is currently one of the best training methods for cultivating reserve talents in ice hockey worldwide. Secondly, the organizational structure, training philosophy, stage division, and development path of the model were analyzed separately, and the successful experience of cultivating reserve talents in Canada was summarized: the government and associations jointly promoted the development of ice hockey throughout the country; A complete system of learning and training to create well-rounded athletes; The pyramid style competition system provides a comprehensive experience space; The professional coaching team network covers events of all ages and stages. Finally, based on the Canadian experience, insights for the development of ice hockey in China are proposed: increasing venue construction and service supply, establishing a diversified and integrated guarantee system; Establish and improve the selection mechanism and system, and create a diversified talent training environment; Create and develop a local competition system, enrich player training and participation platforms; Expand paths and audiences according to local conditions, improve the number and quality of coaches. The purpose of this study is to propose Canadian experience insights through comparative analysis, in order to improve the training methods and approaches for reserve ice hockey talents in China, and to assist in the construction of a healthy China and a sports powerhouse.
  • LIU Rui-dong, YAN Zhi-jie, LIN Sheng-fa, LI Zhao
    Journal of Guangzhou Sport University. 2025, 45(2): 75-83. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.02.008
    This study aims to explore the effects of drop jump (DJ) without load and drop jump with 20% body weight load (WDJ) on the kinematic parameters of male sprinters during the starting phase and the optimal recovery time. A randomized crossover experimental design was adopted, and 24 first-level male sprinters were recruited. The Kistler KiSprint digital starting blocks were used to collect data such as starting reaction time, speed, acceleration, rate of force development (RFD), impulse, and power. The post-activation potentiation effects of the three intervention forms (DJ group, WDJ group, and control group) under recovery times of 4 minutes, 8 minutes, and 12 minutes were analyzed. The results show that: 1) There are significant interaction effects between the forms of induction exercises and recovery time on starting speed, peak horizontal RFD, peak horizontal force, horizontal impulse, impulse of the front and rear legs, and power (p<0.05). 2)The WDJ group performs better than the DJ group in most indicators, especially in terms of peak horizontal RFD, horizontal impulse, and impulse of the front leg, with more significant and sustained improvements (still having an advantage at 12 minutes); 3) Most indicators reach their peaks at 8 minutes, which is the optimal recovery time. The conclusion of the study is that, compared with the drop jump without load, the drop jump with 20% body weight load is a more effective PAP induction method, which can significantly improve the performance of male sprinters during the starting phase, and the 8-minute recovery time is the time window for exerting its best effect. Future research can focus on the impacts of different load ratios, recovery times, and actual competition environments on PAP, so as to develop more personalized and scientific pre-competition warm-up programs.
  • MAO Zhen-ming, CHEN Shuai, XIANG Jing-wen, ZHANG Yuan-yuan
    Journal of Guangzhou Sport University. 2025, 45(3): 1-11. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.03.001
    Since China's reform and opening up, nine national curriculum documents have been issued to promote physical education (PE) curriculum reform in schools; however, significant contradictions persist, resulting in limited practical effectiveness at the grassroots level. Drawing on extensive frontline experience in promoting school PE curriculum reforms, and feedback from grassroots PE researchers and teachers, this study systematically identifies and deeply analyzes the ten key contradictions currently impeding high-quality progress in school PE curriculum reform. These contradictions include: the stability of national sports strategy versus variability of PE reform policies; national reform initiatives versus insufficient grassroots motivation; innovative curriculum concepts versus entrenched traditional teaching habits; schools'and students' demands versus PE teachers' inadequate responses; new curriculum requirements versus insufficient teachers' competence; rigorous training and character development versus student-centered approaches; curriculum reform versus PE exam-oriented phenomena; continuous improvements in teaching conditions versus delayed enhancement of teaching quality; effective PE teaching versus concerns about sports safety; and the long-term development of school sports specialties versus frequent changes in school leadership. The study argues that effectively addressing these contradictions requires comprehensive strategies involving stable national strategic guidance, continuous reform policy coherence, improved professional competencies of teachers, targeted resource investments, enhanced safety assurance systems, and optimized collaboration mechanisms among multiple stakeholders. These measures will help guide school PE curriculum reform towards a path of high-quality and sustainable development.
  • GAO Zhao, ZHU Hong-wei
    Journal of Guangzhou Sport University. 2025, 45(4): 105-116. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.04.011
    Objective: Velocity-based training (VBT), as an emerging training method that monitors and evaluates specialized strength training through the strength-speed relationship, can effectively improve the refinement and accuracy level of training load control and fatigue monitoring. The article aims to comprehensively analyze and evaluate the applicability and effectiveness of VBT in the development of rapid strength abilities, so as to provide support for scientific strength training. Method: Articles related to rapid strength training and neuromuscular adaptation mechanisms were searched from PubMed, CNKI, and Web of Science databases to systematically summarizes and analyzes the applicability principles, biological mechanisms, research methods, scientific evidence, and cutting-edge progress of empirical study with VBT training. Results: (1) VBT can optimize training design based on individualized Load-Velocity Profile, and effectively stimulate the power output and stable support ability of target muscle groups for maintaining speed. (2) VBT is suitable for monitoring explosive force performance related to Ballistic training, promoting the improvement of muscle power output ability and metabolic adaptability. (3) VBT is an effective way to improve the rigidity of the muscle-tendon complex under rapid force, improve centripetal/centrifugal imbalance and muscle coordination, promote muscle fiber type conversion and nerve driven dynamic muscle strength enhancement. (4) The application of VBT combined with digital monitoring equipment can accurately and objectively set load intensity, provide real-time feedback on training rhythm and completion quality, and effectively predict Dynamic Strength Index (DSI) and integrate training elements. (5) VBT can effectively activate the neuromuscular system while monitoring fatigue based on velocity loss, improve sufficiency and repeatability of training, and achieve simultaneous training of muscle strength/explosive power and aerobic power. Conclusion: VBT helps to improve the refinement, personalization, and accuracy level of training load monitoring and training program control, and has good applicability in promoting the adaptability of neuromuscular function, as well as in functional training such as Ballistic training for development of rapid strength and explosive power.
  • HUAN Chang-dian, QI Xiao-ying, LIANG Gao-liang
    Journal of Guangzhou Sport University. 2025, 45(2): 116-126. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.02.012
    The Sports Development Plan is a document issued by relevant government departments to guide the development of sports in a specific stage.Governing sports by Planning (GSP) refers to the sports cause under the leadership of the Communist Party of China, which has gradually formed a characteristic sports governance model with Chinese features in the development process. This model is characterized by taking the national medium and long-term plans and the "Five-Year Plan" as strategic guidance, with the overall sports planning as the guiding principle and the specialized sports planning and local sports planning as the implementation tools. Through planning, it condenses governance values, builds a governance system, and adjusts the development order. After the establishment of the People's Republic of China, the GSP system went through four stages: rapid progress, dependence, coordinated promotion, and gradual formation of a system. According to the analysis frame of “Value-system-order”, the reason why the planning governance system is successful is that the planning condenses the value consensus, constructs the governance system and adjusts the development order. GSP faces constraints: scattered attention in planning decisions and difficulty in integrating interests; There are many limitations in the planning process, and the scientificity needs to be improved; The implementation of the plan is distorted and difficult to effectively implement; The planning evaluation mechanism is not sound, and the planning effect is unclear. In order to play the role of GSP, it is necessary to actively integrate planning attention and improve the overall planning decision-making; Optimize the planning process and improve the scientific of planning preparation; Comprehensively promote the implementation of planning and enhance the effectiveness of planning implementation; Strengthen planning evaluation and assessment, and enhance the pertinence of planning evaluation.
  • DONG Chuan-sheng, ZHOU Yang, LU Shi-hui
    Journal of Guangzhou Sport University. 2025, 45(4): 1-12. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.04.001
    Using literature analysis, logical analysis, historical analysis, and comparative research methods under the Multiple-Streams theoretical framework, this study systematically examines the evolution of adolescents’ sports health promotion policies in China since the founding of the People's Republic of China, and divides the evolution into five stages: exploration period of New China founding (1949-1966), turbulence period of 'Cultural Revolution' (1966-1977), development period of reform and opening-up (1978-1998), transformation period of new century (1999-2011), and advancement period of New Era (2012-present). The evolutionary characteristics are identified: transitioning from focusing on national defense to student fitness enhancement, and subsequently from physical fitness to comprehensive sports health. And the dynamic mechanisms are demonstrated: problem stream providing endogenous motivation, policy stream providing intellectual impetus, political stream providing fundamental driving force, the strategic integration of which constitutes the driving mechanism for policy evolution. Building on the previous analysis,optimizing strategies are proposed, namely enhancing problem identification addressing practical needs, expanding policy advocacy for decision-making optimization, strengthening political guidance for institutional refinement and promoting the convergence of three sources for driving policy linkage.
  • JU Li-xin, YANG Tao, GOU Yi-qing, LIU Zhi-peng, WANG Yi-dan
    Journal of Guangzhou Sport University. 2025, 45(3): 58-67. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.03.006
    Realizing the precise supply of sports public services is the inherent requirement of building a higher level of public sports service system for national fitness. Using literature, logical analysis and other research methods, the study explores the theoretical connotation, mechanism, practical concerns and promotion path of digital technology enabling the precise supply of sports public services. The study concludes that the mechanism of digital technology-enabled sports public service precision supply is mainly embodied in the digital sharing platform to help sports public service demand precision identification; data precipitation analysis to help sports public service product precision design; panoramic digital operation to help sports public service resource precision allocation; and grid-based digital system to help sports public service precision governance. At the same time, there exists a “technology-only” decision-making theory of sports public service supply sloppiness; digital governance suspension reduces the efficiency of sports public service supply; the digital divide continues to expand constraints on the sharing of sports public service resources; digital regulation is ineffective and weakens the protection of sports public service supply and other realities. In this regard, it is necessary to improve the digital decision-making rules to build an intensive sports public service supply system; innovate the digital governance method to create a synergistic sports public service governance system; bridge the digital divide to establish a pervasive sports public service resource sharing system; and optimize the digital regulatory system to form a dynamic sports public service regulatory system.
  • LIU Cheng-yun, YANG Peng, WANG Lu-ting, YU Dian-song
    Journal of Guangzhou Sport University. 2025, 45(3): 107-120. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.03.011
    Within the framework of China's Digital Strategy, modern technologies such as virtual reality and computer simulation have accelerated their integration with the sports industry. This has led to the rapid emergence of the virtual sports sector, which has become a burgeoning area of interest in sports research. To advance the study of virtual sports within China, this paper employs the Web of Science core database for bibliometric analysis using VOSviewer, complemented by content analysis to elucidate the concepts, research foci, and theoretical methodologies associated with virtual sports. Key findings include: (1) Since 2008, virtual sports research has progressed through an initial phase of development into a period of growth, experiencing a significant acceleration in 2019. During this time, a prominent research community centered around scholars like Kulpa and Myer has emerged, characterized by its interdisciplinary nature; (2) Research on virtual sports predominantly centers on its applications in athletic training, rehabilitation and health promotion, user experience, and influencing factors. A notable shift from a technology-centric to a human-centric approach is observed; (3) Future research directions may explore smart sports environments, legal and ethical considerations in virtual sports, negative user experiences, and theoretically grounded analyses with societal implications.
  • LI Fang, JIANG Ya
    Journal of Guangzhou Sport University. 2025, 45(3): 96-106. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.03.010
    The iterative advancement of digital and intelligent technologies is reshaping new scenarios for Sports and Health Communication applications, propelling the theoretical and practical evolution of Sports and Health Communication from traditional to modern paradigms. Utilizing research methodologies including literature review, case analysis, and logical analysis, this study explores the Internal Rule and Future Trends of Theoretical Co-Construction, Multidimensional Shifts, and Practical Innovation in Sports and Health Communication under the framework of Media Availability Theory, focusing on three dimensions: coupling, paradigm, and orientation. The research reveals a high degree of coupling between the three-dimensional availability of media and sports health communication, manifested as: intelligent creation of individual fitness content and the awakening of health consciousness, digital fitness community interactions and shifts in mass movement behaviors, and the breaking and restructuring of fitness scenarios to promote "generative health." From the perspective of Media Availability Theory, the paradigm of Sports and Health Communication primarily reflects: power decentralization-a shift from an "authoritative center" to "multidimensional co-creation"; value elevation-a cultural shift from "instrumental rationality" to "emotional connection"; and scientific decision-making-a healthy intervention shift from "Experience-driven" to "Data-driven." Additionally, new orientations for Sports and Health Communication are proposed at the levels of individual empowerment, group mobilization, and social governance, aiming at providing localized solutions for Sports and Health Communication practices in China.
  • MI Yin-jun
    Journal of Guangzhou Sport University. 2025, 45(3): 12-21. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.03.002
    The sports culture of the Guangdong-Hong Kong-Macao Greater Bay Area is deeply rooted in traditional Chinese culture and traditional Lingnan culture, and its development trajectory has always kept pace with the process of reform and opening up. By using research methods such as literature review and investigation, the evolution process and value implications of the integration of sports culture in the Guangdong-Hong Kong-Macao Greater Bay Area since the reform and opening up are sorted out, and the practical approaches are refined. Research suggests that since the reform and opening up, the integration of sports and culture in the Guangdong-Hong Kong-Macao Greater Bay Area has gone through three historical stages: the embryonic stage mainly based on people-to-people interaction (1978-1999), the exploration stage mainly driven by policies (2000-2016), and the deepening stage mainly based on strategic coordination (from 2017 to the present). The integration of sports and culture in the Guangdong-Hong Kong-Macao Greater Bay Area is the inevitable path for the strategic support of building a sports power, a natural choice for the innovative practice of regional coordinated development, an essential part of strengthening the recognition of regional traditional culture, and an important driving force for the transformation and upgrading of the regional economic structure. Looking forward to the future, we should take institutional and mechanism innovation as a breakthrough to build a new pattern of collaborative governance. Taking the integration of sports events as the carrier, create a new scene of cultural symbiosis; Empower with digital and intelligent technologies as the engine to cultivate new forms of sports culture. Based on the cultural identity of the youth, we should consolidate the new foundation for integrated development.
  • HONG Hao, QIN Hao-nan, ZHENG Kun-qian
    Journal of Guangzhou Sport University. 2025, 45(3): 22-34. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.03.003
    Taking “cultural self-awareness+invention of tradition” as the theoretical framework, this study employs an oral history approach to conduct a diachronic investigation into the modern transformation logic of Dengfeng Wushu Schools. The findings reveal that the development process is characterized by a bidirectional interaction between “institutional restructuring” and “activation of cultural genes”. In the market-oriented phase, Wushu education achieved large-scale expansion through the path of private operation, forming a “situational cultural self-awareness”. Practitioners actively transformed traditional Wushu resources into modern educational capital, yet faced the tension between cultural orthodoxy and commercial viability. In the diversified transformation phase, Wushu schools completed the leap from “cultural heritage field” to “industrial ecosystem” through group-based education and integration of industry and education, exemplifying the “invention of tradition” mechanism as pointed out by Hobsbawm. Traditional elements were selectively embedded into the modern educational system, forming a development loop of “mutual construction of form and function”. The core of the Dengfeng experience lies in its five-dimensional transformation characteristics: (1) the shift of the educational entity from state dominance to social force-driven; (2) the extension of educational levels from basic education to higher education; (3) the transformation of teaching objectives from single Wushu skill training to the shaping of “civil-martial coexistence” composite talents; (4) the bifurcation of teaching content from traditional paradigms to a dual-track system of “competition-tradition”; (5) the sublimation of cultural functions from skill inheritance to the modern reproduction of “national body techniques”. This process reveals that the modernization of Wushu education is not a binary opposition between tradition and modernity, but a dynamic balance constructed through the reflective practice of cultural subjects and the creative transformation of tradition, within the tension of globalization and localization. The Dengfeng case provides a “third-way” paradigm for the modern transformation of traditional culture—neither rigid adherence to cultural fundamentalism nor complete Westernization, but through functional adaptation and meaning reconstruction, making tradition a modern solution with global dialogue capability. It has explored a successful path with Chinese characteristics for Shaolin Wushu education and provided a valuable reference paradigm for the modern development of Chinese Wushu education.