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  • LIU Xiao
    Journal of Guangzhou Sport University. 2025, 45(1): 73-80. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.01.008
    Documents, reasoning and other research methods were adopted to study the gender differences in sports participation from an ethical perspective. The different attitudes towards the two genders in sports are not only a historical and traditional issue, but also a theoretical issue that calls for reflection and criticism. The restrictions and exclusion of women in sports activities are summarily for three reasons. The first is the so-called statistical “fact” that women’s sports performance is inferior to that of male athletes. The second is the consideration for protecting female athletes from injury. The third is the preference in sports for masculine characteristics. These reasons are carefully analyzed in this article, by showing the relevant theoretical arguments. The discussions shift from gender identification in sports to the issue of sexuality embodied in individuals in sports, from gender dualism in sports to dialectical thinking of gender.
  • ZHAN En-yan, LIU Hai-yuan
    Journal of Guangzhou Sport University. 2024, 44(4): 11-22. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2024.04.002
    The high-quality development of school physical education is a crucial component in accelerating educational modernization and building a strong educational and sports nation in the new era. Based on the interpretation of 25 policy documents related to physical education, and taking the requirements of nation-building, educational modernization, and the integration of five-dimensional education as the starting point, this study comprehensively analyzes the inevitable path to the high-quality development of school physical education. The aim is to fully grasp the requirements and directions for the development of school physical education and to truly implement physical and mental health as the breakthrough point to strengthen the integration of five-dimensional education. The research suggests that the first step for the high-quality development of school physical education in the new era is to elevate its position and deeply understand its significant strategic role in the process of Chinese-style modernization. Building on this, collaboration among multiple parties is needed to promote the comprehensive development of school physical education; facing the future, attention should be paid to the integrated development across all educational stages; deepening reforms to promote all-round development inside and outside the classroom; taking precise measures to enhance the high-quality development of physical education teachers; adapting to needs, promoting the three-dimensional development of school sports venues; simultaneously breaking and establishing to deepen the reform of school sports evaluation; and strengthening educational science research to lead the scientific advancement of school physical education. Through comprehensive policies and multiple measures, the high-quality development of school physical education can be achieved, thereby truly leveraging its unique function in educating students through physical activities.
  • DENG Qing, GUO Li-ya, LI Xiao-bo, MA Yue-nan, GONG Lu-ming
    Journal of Guangzhou Sport University. 2025, 45(2): 93-105. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.02.010
    Constructing the technical and tactical system of Chinese basketball is not only the internal requirement of exploring the development of basketball with Chinese characteristics, but also the only way to break the long-term imitation of Western basketball techniques and tactics. By using the methods of literature, expert interviews and field research, this paper expounds the related problems of the construction of the technical and tactical system of basketball with Chinese characteristics. This study makes an in-depth analysis of the theoretical connotation and logical main line of basketball techniques and tactics with Chinese characteristics. At present, the construction of basketball techniques and tactics system with Chinese characteristics is faced with the dual dilemma of the lack of original theory of basketball techniques and tactics and the lack of innovation ability of basketball techniques and tactics in China in the past 15 years. For this purpose, it is suggested that: 1) Chinese basketball should return to the local basketball techniques and tactics thought; 2) Take the construction of the technical and tactical system of Chinese painting circle as the breakthrough point; 3) Adhere to innovation driven to lead the development of Chinese basketball techniques and tactics; 4) Actively mobilize multiple coordinated participation, build and cultivate the system of Chinese basketball technical and tactical talents, explore the promotion path from four aspects, and jointly promote the construction of basketball technical and tactical system with Chinese characteristics.
  • LI Yan-xing, TANG Jian-juan, HUANG Chen-xin
    Journal of Guangzhou Sport University. 2024, 44(6): 12-19. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2024.06.002
    Using literature, logical analysis, and other research methods, and based on the perspective of socio - technical system theory, this study explores the value implications, practical problems, and optimization paths of digital technology empowering the cultivation of reserve talents in competitive sports. Value implications: To realize the intelligence of collaborative cultivation of multiple subjects; to promote the precision of reserve talents cultivation; to accelerate the broadening of scientific and technological innovation in competitive sports; to promote the scaling up of digital talents in the field of competitive sports. Realistic problems: The concept of digital synergy has not yet been formed, and the data - sharing mechanism is imperfect; policy orientation lacks implementation rules, and the risk of digital transformation is difficult to predict; the construction of digital infrastructure is weak, and there is greater pressure on the supply-and-demand portion of funding for digital technology research and development; there is a lack of composite digital talents, and the flow of composite digital talents is not balanced. Optimization paths: Establish the concept of digital synergy in talent cultivation and build a data - sharing platform for competitive sports; formulate implementation rules for digital embedding and mobilize the enthusiasm of actors from top to bottom; accelerate the upgrading and transformation of digital infrastructure and expand cooperation to help technology research and development; build a team of composite digital talents and ensure a balanced flow of human resources.
  • JU Fang-yuan, XIE Bin, CHEN Si-tong, XU Wen-bo
    Journal of Guangzhou Sport University. 2025, 45(2): 53-62. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.02.006
    College public physical education fosters the development of students' sports behaviors and habits. However, current university physical education teaching primarily focuses on skills-based learning. This emphasis leads to a neglect of cultivating multiple competencies for students, as well as insufficient development of lifelong sports awareness.The aim was based on the educational concept of "physical literacy." It examined learners' practice representations and embodied experiences from the perspective of physical education teachers, analyzed various situations, selected methods for embodied practice, and proposed an optimization path for college public physical education teaching. The findings indicate that the open-ended program emphasizes ability performance, contextual learning, and interactive perception, while the closed-ended program focuses on bodily experience, self-awareness, and motor learning. The optimization path includes ability enhancement as the "source," motivation cultivation as the "lead," contextual teaching as the "axis," and collaborative learning as the "surface."Cognitive understanding serves as the "root," emotional acquisition as the "auxiliary," and embodied experience as the "foundation."It is a practical exploration of the application of physical literacy to college public physical education teaching, as well as a solution to the realities of physical education teaching in China.
  • HAN Shi-hao
    Journal of Guangzhou Sport University. 2024, 44(6): 62-70. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2024.06.007
    Using the research methods of literature and logical analysis, this paper anchors the vision of building an agricultural power, a sports power, and a healthy China. Based on the perspective of symbiosis theory, it explains the implication, dilemma, and strategy of rural sports enabling rural comprehensive revitalization. Value implication: Diversified rural sports industry forms activate the vitality of rural industry; compound rural sports talents enrich the strength of the rural talent team; excellent rural sports culture is the carrier of prosperous rural culture; rich sports ecological endowments consolidate the rural ecological material foundation; and the rapid increase of rural sports organizations improves the governance efficiency of rural organizations. In view of the problems of industrial supply and demand imbalance, sluggish development of the talent team, deepening cultural trust crisis, general lack of ecological cognition, and low efficiency of organizational coordination and governance encountered in the comprehensive revitalization of rural sports empowerment, the following rescue measures are proposed: In terms of symbiotic unit, the endogenous driving force of rural sports main body activation and rural revitalization; in terms of symbiosis mode, rural sports and rural revitalization are deeply integrated and coordinated development; in terms of symbiotic environment, the external support system of rural sports and rural revitalization is perfected.
  • ZHANG Shuai, ZHU Jia-bin, CHANG Long-qiang
    Journal of Guangzhou Sport University. 2025, 45(2): 106-115. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.02.011
    By using methods such as literature review, comparative analysis, and logical analysis, this paper first elaborates on the model of cultivating reserve talents in Canadian ice hockey, and finds that it is known as the long-term development model for athletes and is currently one of the best training methods for cultivating reserve talents in ice hockey worldwide. Secondly, the organizational structure, training philosophy, stage division, and development path of the model were analyzed separately, and the successful experience of cultivating reserve talents in Canada was summarized: the government and associations jointly promoted the development of ice hockey throughout the country; A complete system of learning and training to create well-rounded athletes; The pyramid style competition system provides a comprehensive experience space; The professional coaching team network covers events of all ages and stages. Finally, based on the Canadian experience, insights for the development of ice hockey in China are proposed: increasing venue construction and service supply, establishing a diversified and integrated guarantee system; Establish and improve the selection mechanism and system, and create a diversified talent training environment; Create and develop a local competition system, enrich player training and participation platforms; Expand paths and audiences according to local conditions, improve the number and quality of coaches. The purpose of this study is to propose Canadian experience insights through comparative analysis, in order to improve the training methods and approaches for reserve ice hockey talents in China, and to assist in the construction of a healthy China and a sports powerhouse.
  • MA Yan-hong, MU Jia-wen
    Journal of Guangzhou Sport University. 2025, 45(2): 43-52. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.02.005
    With the deepening of the national education digitization strategy, digitization has brought great changes to the development of school physical education, and also provided opportunities and challenges for the professional development of physical education teachers. This study uses literature and logical analysis to systematically sort out the triple logic, realization mechanism and path direction of the professional development of digitally empowered physical education teachers. The research finds that the professional development of digitally empowered PE teachers contains a historical logic supported by national policies, a theoretical logic framed by the theory of new quality productivity, and a realistic logic driven by the development of digital technology. By broadening the time and space of education, improving the energy efficiency of teaching, innovating the teaching mode and changing the role of teachers, digitalization can realize the renewal of the professional concept, the expansion of professional knowledge, the extension of professional ability and the deepening of professional affection of physical education teachers. Based on this, we should cultivate technical consciousness and drive PE teachers to upgrade their digital consciousness. Construct digital resource ecology, promote PE teachers' knowledge structure innovation; To improve the teacher education system and promote the digital literacy of PE teachers; Deepen man-machine collaboration concept, and cast the foundation of PE teachers' professional value.
  • ZHAO Fu-xue
    Journal of Guangzhou Sport University. 2025, 45(2): 1-10. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.02.001
    Physical education teaching is not only an important way to enhance the physical health of young students and promote their all-round development, but also an important carrier for inheriting excellent traditional Chinese culture and the spirit of Chinese sports, and for conducting education to consolidate the consciousness of the Chinese nation as a community with a shared future. By using various research methods such as literature review and logical reasoning, and in combination with the nature and characteristics of physical education teaching, this study conducts an in-depth exploration of the value logic and teaching grasp of physical education in promoting the consolidation of the consciousness of the Chinese nation as a community with a shared future. The research holds that the field of physical education teaching should firmly grasp the multiple values of physical education in promoting the consolidation of the consciousness of the Chinese nation as a community with a shared future, and start from four aspects: theme, resources, methods, and information. Through strengthening dimensions, expanding materials, enriching cases, and integrating technologies, a teaching dimension of physical education promoting the consolidation of the consciousness of the Chinese nation as a community with a shared future is constructed. On this basis, the research clarifies the design points of physical education promoting the consolidation of the consciousness of the Chinese nation as a community with a shared future in terms of teaching objectives, teaching content, teaching strategies, and teaching evaluation. It also explores the teaching paths of firmly grasping the main classroom of physical education teaching, expanding the extracurricular sports big classroom, exploring the new classroom of online teaching, upgrading the active classroom of sports competitions, and innovating the integrated classroom of ideological and political education in courses, providing theoretical guidance for the promotion of physical education in promoting the consolidation of the consciousness of the Chinese nation as a community with a shared future in the field of physical education teaching.
  • SUN Ke
    Journal of Guangzhou Sport University. 2025, 45(1): 100-110. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.01.011
    As a major public health concern, weight management has garnered widespread attention across society. Historically, societal perceptions of body weight have shifted dramatically, from the ancient appreciation of “robustness and corpulence” to the modern imperative of “weight loss and slimming.” Body weight has transcended mere biological characteristics to metaphorically represent diverse bodily narratives and aesthetic dissolutions within social and cultural contexts. It has become symbolic of disciplinary practices involving power and capital and metonymically represents moral hierarchies and identity markers. The proposal of a “Weight Management Year” is not only a proactive response to China’s health crisis but also a strategic measure addressing structural contradictions within the national healthcare system and demographic transitions. Furthermore, it serves as an assurance of healthy human capital to support the nation’s industrial transformation. Sports hold strategic significance and practical value in weight management initiatives. It is imperative to leverage the unique strengths of sports in this domain by fully utilizing the advantages of exercise intervention, scientific fitness, health promotion, industrial transformation, value orientation, and behavioral demonstration. Sports should actively undertake the unavoidable mission of weight management in the current era, making body weight a visible indicator of improvements in national health and an effective barometer for advancing the prevention and control of chronic diseases.
  • LI Sa-shuang, CHEN Xiao-ying
    Journal of Guangzhou Sport University. 2024, 44(6): 1-11. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2024.06.001
    This study focuses on Hong Kong residents and employs research methods such as literature review, questionnaire surveys, and mathematical statistics. It examines the relationship between pre-competition outcome perception, event support, and national identity among Hong Kong residents regarding the 15th National Games, using social exchange theory and social identity theory as theoretical perspectives and based on the overall framework of "Stimulus → Organism → Response" of the S-O-R theory. The findings indicate that positive outcome perception formed by Hong Kong residents before the 15th National Games has a significantly positive impact on their event support and national identity; negative outcome perception has a significantly negative impact on event support and national identity; and event support has a significantly positive impact on national identity. The study suggests strengthening the favorable influence of positive outcome perception to form event support and shape the emotional space of national identity; weakening the adverse impact of negative outcome perception to consolidate event support and maintain the psychological foundation of national identity; and using event support as a catalyst to enhance national cohesion and social belonging.
  • CUI Le-quan, GUO Jia-xin
    Journal of Guangzhou Sport University. 2025, 45(1): 37-44. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.01.004
    Chinese ethnic traditional sports, as crucial vehicles for cultivating the sense of community for the Chinese nation, have played a unique historical role in the construction of the Chinese nation, historical documentation, cultural creation, and the cultivation of national spirit. The foundation of this functional mechanism is prominently reflected in the value pursuits and cultural concepts embodied in the mutual assimilation and integration of sports cultures among various ethnic groups under the philosophy of cultural symbiosis. This paper argues that the refinement of cultural symbiosis in ethnic traditional sports and the elevation of cultural practices have evolved through distinct historical processes-from pluralistic development to symbiotic cohesion, and from collective progress to shared inheritance-ultimately oriented toward fostering and solidifying the sense of community for the Chinese nation. Under the influence of the common value ethics of Chinese sports civilization, ethnic traditional sports have gradually accumulated into a symbiotic Eastern sports culture mode through three levels of cultural symbiosis reserve: cognitive development, emotional generation, and value orientation. Based on the common cultural genes of ethnic sports, ethnic traditional sports have achieved a common understanding of sports culture, laying the foundation for stimulating the emotional belonging to the Chinese national community and consolidating the recognized value concepts.
  • YU Si-jun, XIONG Lu-quan, TAN Qing-shan
    Journal of Guangzhou Sport University. 2025, 45(1): 62-72. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.01.007
    As an emerging culture rooted in video games and competitive culture, esports culture has gradually shifted from the “stigmatized” label of the past to the “positive” image of today. This paper uses literature, case analysis and other research methods to sort out the context, motivation and future direction of the rectification of Chinese e-sports culture.According to the research, the cultural image of domestic e-sports has experienced the change of cultural symbol from “electronic opium” to “competitive project”, the change of cultural identity from “Internet addiction youth” to “athletes”, and the change of cultural value from “negative” to “positive”. This is due to the continuous optimization of the domestic esports policy system, esports industry, esports cultural media and other industry environments, driving the society to gradually change the stereotype of the esports cultural image. Its full name is still a long way to go, should be based on the policy system construction as a guarantee to guide the healthy development of e-sports culture; Focus on cultural IP shaping, enhance the rendering power of e-sports cultural symbols; Based on the promotion of identity, enhance the cohesion of e-sports cultural groups; Take cross-border cooperation and expansion as the starting point to expand the influence of e-sports cultural value.
  • PENG Wen-jie, GAO Liang, ZHOU Jie-you
    Journal of Guangzhou Sport University. 2025, 45(2): 20-31. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.02.003
    In the context of the digitization of intangible cultural heritage, this study employs methods such as literature review and logical analysis to examine the inherent mechanisms of digital technology in the protection and inheritance of sports intangible cultural heritage based on cultural integration theory. The research identifies four key points: 1) The core of protecting and inheriting sports intangible cultural heritage lies in the stability and dynamic updating of the integration process of sports intangible cultural heritage practices, symbols, and knowledge structures; 2) The promotion of sports intangible cultural heritage practices through digital technology can be categorized into four levels: at the institutional level, it enhances the efficiency of the sports intangible cultural heritage governance system; at the economic level, it stimulates growth in the sports intangible cultural heritage industry; at the social level, it fosters cultural diversity in sports intangible cultural heritage; and at the environmental level, it promotes the governance of the sports intangible cultural heritage environment; 3) The enhancement of sports intangible cultural heritage symbols through digital technology can be divided into three levels: digital technology aids in the recording and archiving of sports intangible cultural heritage symbols; in their restoration and reproduction; and in their dissemination and commercialization; 4) The promotion of the knowledge structure of sports intangible cultural heritage through digital technology is divided into two levels: the accumulation and evolution of sports intangible cultural heritage knowledge structures.
  • XU Hui, DENG Xiao-guang
    Journal of Guangzhou Sport University. 2024, 44(6): 53-61. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2024.06.006
    By employing the methods of literature review and on-site interviews, this study systematically explores the practical challenges and promotion paths for the aging-friendly renovation of sports facilities in old residential areas in China from the perspective of structural functionalism. The research identifies issues such as inadequate adaptation, mismatched goals, poor integration, and unstable maintenance in the current aging-friendly transformation of sports facilities in old residential areas in China. It is argued that the aging-friendly renovation of sports facilities in old residential areas should be promoted through optimizing the supporting policy system to fully stimulate the motivation for transformation; creating a collaborative decision-making atmosphere to promote supply and demand matching in various forms; building a shared funding mechanism to integrate resources for transformation through multiple channels; and establishing a long-term construction and management mechanism to enhance the effectiveness of the transformation throughout the process.
  • CHEN Yuan-xin, XU Jie-zhong, XU Ze-han, SHI Xiao, WANG Xing-yue
    Journal of Guangzhou Sport University. 2025, 45(1): 1-12. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2025.01.001
    Using the urban natural environment to create outdoor sports space is an important way to enrich the supply of national fitness space and meet the diversified fitness needs of the people. This approach is of great significance for creating high-quality urban outdoor sports destinations and stimulating the vitality of outdoor sports consumption. By employing the methods of literature review, logical analysis, and comparative analysis, this paper discusses the logic, dilemmas, experiences, and insights related to the construction of urban outdoor sports space. According to the research, urban outdoor sports space includes four types: direct opening of natural resources, organic embedding of supporting facilities, construction of exclusive site facilities, and composite utilization of other sites. The construction of urban outdoor sports space holds value in resolving the dilemma of national fitness space, aiding the construction of beautiful cities, and supporting the spatial coordination of industrial elements. However, it also faces challenges such as the imbalance between ecological protection and functional development, the dislocation between rigid planning and elastic demand, the lack of scenes for technology embedding and business combination, and the weak mechanism for social capital and public participation. The successful experiences of developed countries mainly include adhering to the design concept of organic unity between ecological protection and spatial expansion, emphasizing the development layout of spatial integration and the effective connection of multi-dimensional needs, creating a use scenario driven by the integration of digital enabling and business forms, and establishing a long-term collaborative management mechanism of government guidance and multiple co-governance. Based on these insights, the paper proposes local inspirations: to pay attention to the concept of upgrading dimensions and realize the effective coupling of space utilization and ecological bottom line; to break through the boundaries of development and build a planning system compatible with overall space planning and demand; to promote scene innovation and foster the symbiotic empowerment of digital technology and business mode integration; and to innovate in institutional design to improve the coordination mechanism between effective markets and successful governments.
  • ZHANG Shi-kun, WANG Guang-xu, ZHANG Dan-qin, , LIU Yang
    Journal of Guangzhou Sport University. 2024, 44(4): 34-46. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2024.04.004
    Objective: To systematically review the family factors influencing children's fundamental movement skills and provide a theoretical basis for the design of family-centered intervention studies. Methods: Chinese and English literature published in six databases, PubMed, Web of Science (WOS), EBSCO, China National Knowledge Infrastructure (CNKI), Wanfang Data Knowledge Service Platform, and China Science and Technology Journal Database, before June 20, 2024, were searched, and the results were collated and analyzed using semi-quantitative analysis. Results: The 27 papers included in this study were published between 2007 and 2024 and addressed the relationship between family factors and fundamental movement skills. The number of subjects included in the studies ranged from 76 to 4001 and involved 14 countries, including China, the United States, and Australia. Through systematic sorting, family factors were divided into two secondary dimensions, process factors and structural factors, and five tertiary themes: parental concepts, parental behaviors, family socioeconomic status, family structure, and parental characteristics, were analyzed and discussed. Among the structural factors, family socioeconomic status was positively correlated with fundamental movement skills; the number of children was positively correlated with locomotor skills and object control skills. Among the process factors, no clear correlations were found between parental perceptions and parental behavioral factors and children's fundamental movement skills. Conclusion: There is a strong association between family socioeconomic status and children's fundamental movement skills, but the mechanism of action is unclear. Compared with one-child families, children in multi-child families have better performance in fundamental movement skills levels. Parental perceptual factors, such as attitudes toward physical activity, and parental behavioral factors, such as parent-child interaction, may be associated with children's fundamental movement skills, but the relationship between them has not been established in existing research. Recommendations: Future research should strengthen the in-depth investigation of the role of parental perceptions, parental behavior, and family structure factors; family-based fundamental movement skills interventions should be designed with due attention to the influence of factors such as socioeconomic status and family structure.
  • JIA Xun-liang
    Journal of Guangzhou Sport University. 2024, 44(4): 68-77. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2024.04.007
    This study employs the DEA-Malmquist model to measure the fiscal input-output efficiency of mass sports across 31 provinces, municipalities, and autonomous regions in China. Subsequently, a fuzzy-set qualitative comparative analysis (fsQCA) is utilized to examine the configurational pathways influencing efficiency disparities. The key findings are as follows: (1) The total factor productivity in fiscal input-output efficiency for mass sports exhibits an upward trend nationwide; (2) No single variable is a necessary condition for driving high efficiency in fiscal development for mass sports, although economic and organizational factors play a generally supportive role; (3) Analysis of internal correlations within configurational pathways reveals five high-efficiency models: the "economic-organizational" driver, the "economic" enabler, the "environmental-economic" motivator, the "organizational-environmental" leader, and the "organizational-environmental-economic" coupling model. Moving forward, local governments should increase fiscal support for mass sports, optimize budget structures and transfer payment systems, and strengthen monitoring and evaluation mechanisms to enhance fiscal input-output efficiency in mass sports.
  • YANG Hua, LI Qiu-li
    Journal of Guangzhou Sport University. 2024, 44(4): 1-10. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2024.04.001
    In the context of building a strong nation through education and sports, and integrating sports with education, the construction of national first-class undergraduate programs in physical education is crucial for comprehensively improving the quality of talent cultivation in this new era. Using methods such as literature review and logical analysis, this study explores the intrinsic characteristics, logical norms, and implementation paths of constructing national first-class undergraduate programs in physical education. The research suggests that the construction should focus on coordinating the relationships between universities, disciplines, undergraduate education, and specialized programs, emphasizing the foundational role of undergraduate education. It highlights the importance of aligning with national needs and providing world-class high-level undergraduate education. The study advocates for interdisciplinary integration within the physical education discipline to enhance the depth of national first-class undergraduate programs. By strengthening the construction of physical education programs, the aim is to cultivate top-tier innovative and application-oriented talents in physical education, meet the needs of societal and national development, promote the intrinsic development of the physical education discipline, and contribute to the goals of a strong nation in sports, education, and a healthy China.
  • YOU Mao-lin, QU Qiao-yang
    Journal of Guangzhou Sport University. 2024, 44(4): 58-67. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2024.04.006
    Under the backdrop of promoting the "southward expansion, westward extension, and eastward advancement" strategy for ice and snow sports, this study aims to assess the economic contributions of ski tourism development in southern China. Taking the S region of H province in the south as a case study, the Tourism Satellite Accounts (TSA) analysis method was employed to examine changes in total revenue, total output, industry tourism output share, and value-added in tourism following the development of ski tourism. The findings are as follows: (1) The development of ski tourism has attracted a large number of domestic tourists, significantly increasing the output value of the tourism industry in the S region and making tourism a core pillar industry there; (2) The development of ski tourism in southern China contributes to the growth of local tourism revenue, but it is advisable to maintain an appropriate number of ski resorts based on local conditions; (3) Ski tourism poses a risk of causing imbalances in the local industrial structure. In addition to fully leveraging the driving effect of ski tourism, it is necessary to optimize the structure of related industries according to the characteristics of ski tourism. Therefore, the current development of ski tourism in southern China will yield positive benefits, but it needs to address issues such as overexploitation, decline in long-term effects, and imbalance in industrial structure.