The "Village Super League" event in Guizhou has become a landmark rural sports event due to its distinct grassroots characteristics, ethnic cultural elements, and the attribute of being a carnival for all. However, its international communication process is constrained by the significant "Cultural Discount" effect. From the perspective of cross-cultural communication, integrating the Cultural Dimensions Theory and the Encoding/Decoding Theory, this paper proposes a three-dimensional international communication strategy framework for the Village Super League, namely "Cultural Translation - Emotional Resonance - Community Co-construction". Cultural translation serves as a key bridge to overcome cognitive gaps, emotional resonance acts as an adhesive for establishing deep connections, and community co-construction functions as an engine for sustainable interaction, realizing a paradigm shift from passive adaptation to active co-creation. From the perspective of affordance, it points out the future path of the international communication of the Village Super League and the direction for constructing the evaluation system of cross-cultural international communication effects.

Against the backdrop of accelerating educational digitalization and intelligence, generative artificial intelligence (GenAI) has emerged as a key driver for the transformation and upgrading of school physical education. While the traditional “teacher demonstration-student imitation” skill-based model has played a positive role in standardizing movements and improving physical fitness, it remains insufficient in promoting cognitive generation, situational transfer, and educational value realization. Grounded in embodied cognition theory, this paper systematically analyzes the intrinsic logic of the shift in school physical education from skill imitation to cognitive generationempowered by GenAI. It identifies four major obstacles: superficial cognition, lack of situational engagement, fragmented technological application, and weakened educational orientation. To address these issues, four pathways are proposed: (1) leveraging immersive multimodal contexts to enhance perceptual awakening and higher-order cognitive interaction; (2) integrating AI technologies to activate bodily cognitive potential and achieve a transformation from mechanical training to embodied thinking; (3) optimizing teaching mechanisms and expressive pathways to build an integrated “teaching-learning-assessment-reflection-improvement” closed loop; and (4) promoting teacher competence reconstruction and collaborative platform development to foster deep integration among humans, technology, and pedagogy.

Against the backdrop of fluid and multiple individual identities, the identity transition and the construction of a sense of community in regional mass sports events provide theoretical and practical references for fostering a strong sense of community for the Chinese nation and advancing Chinese modernization.Based on the social identity theory, the interactive ritual chain theory and the "imagined community" theory, this study adopts the case study method under the qualitative research orientation, taking the Jiangsu Football City League as a case. Through in-depth interviews, participatory observations and text analysis, it systematically explores identity transition and community consciousness construction in regional mass sports events. Research findings show that individual identity construction is accomplished through a three-dimensional model of emotion, behavior, and cognition, and then multi-dimensional identity transitions are achieved at the group level. This has initially formed the four major community prototypes of emotion, symbol, boundary, and memory. Through four-dimensional construction paths such as emotional field cultivation, cultural symbol governance, cross-domain collaborative empowerment, and memory inheritance and innovation, it is elevated and solidified into a conscious, sustainable, and highly cohesive community consciousness.

As an important component of the Chinese spirit, the Chinese sports spirit not only enriches the connotation of the Chinese spirit but also promotes and enhances it, providing powerful spiritual impetus for the great rejuvenation of the Chinese nation. Embodied cognition theory has facilitated the transition of modern education from disembodied cognition to embodied cognition. From the perspective of embodied cognition theory, the deep integration of the Chinese sports spirit and ideological and political education in colleges and universities has its inherent generative logic. The physical body, as the carrier of cognition, enables the embodied shaping of integration; the body, as a medium of emotion, stimulates a wide range of emotional experiences among college students; and identity, as the maintenance of culture, achieves cultural resonance through the recognition of individual, national, and ethnic identities. To explore the path for the deep integration of the two from the perspective of embodied cognition, it is necessary to proceed from different perspectives of embodiment, contextuality, generativity, and interdisciplinarity, in order to consolidate the foundation for integration, enrich strategies for integration, highlight innovations in integration, and achieve the expansion of integration.

This study employs literature review, expert interviews and logical analysis to systematically review and objectively evaluate relevant literature on the classical training periodization theory, aiming to uncover controversial issues and application limitations in its developmental trajectory and propose corresponding solutions. The findings indicate that the controversies surrounding the classical periodization theory of athletic training center on the empirical validity of its theoretical foundations, its applicability to team sports and emerging disciplines, its guidance for commercialization and multi-competition training demands, as well as the individualization and precision of load arrangements. The application limitations are primarily reflected in insufficient validity of practical guidance, limited sport-specific adaptability, suboptimal applicability of phase division, and the complexity of regulating training load adaptation. To address these challenges, this study proposes the following solutions: strengthening theoretical and empirical validity through multidisciplinary research advancements, conducting in-depth studies driven by cluster-based characteristics of sports, balancing training and competition objectives via flexible phase periodization, and exploring technology-driven individualized training load regulation.

This study empirically examines the impact of digital inclusive finance on financing constraints and its underlying mechanisms, using small and medium-sized enterprises (SMEs) in sports industry list on China’s National Equities and Quotations from 2014 to 2024 as the observation sample. The main findings are as follows: First, digital inclusive finance effectively mitigate financing constraints for SMEs in the sports industry. Second, this alleviation is primarily achieved through two channels: enhancing internal financing capacity and reducing external financing costs. Further analysis reveals that among multiple sub-dimensions of digital inclusive finance, serves as the primary driver relative to usage depth and digitalization levels. Meanwhile, the mitigating impact of digital inclusive finance on SMEs’financing constraints is more pronounced in regions with higher adoption rates and more developed digital infrastructure construction. These findings not only provide novel empirical evidence for sports enterprises but also offer theoretical foundations and practical guidance for decision-making by governments, financial institutions, and SMEs in the sports industry.

The deep integration of sports and tourism is an important way to meet the diversified experience needs of tourists, realize the high-quality development of sports industry and cultivate new quality productivity. Using the methods of literature, logical reasoning and content analysis, this paper discusses the logical mechanism, strategic value and practical path of the mutual promotion between the deep integration of sports and tourism and the new productivity. The research holds that, in terms of logical mechanism, new quality productivity injects new kinetic energy into the deep integration and development of sports and tourism, while the deep integration and development of sports and tourism provides application scenarios and innovation environment for new quality productivity. From the perspective of strategic value, the development of new quality productivity is the material basis for the high-quality development of sports and tourism integration, the fundamental driving force for the realization of sports modernization, and the inevitable requirement of meeting the people ‘s needs for a better life. The two-way interaction between the deep integration of sports and tourism and new productivity is faced with the dilemma of imperfect relevant systems, shortcomings in talent cultivation, lag in new infrastructure, insufficient attention to data, and lack of deep application of science and technology. Based on this, the practical path is proposed from the aspects of productivity factors such as system, talent, infrastructure, data and science and technology, in order to solve the development problems, help the breeding and development of new productivity, and provide inspiration for the practice of sports tourism industry.

With the deepening reform of the sports management system, sports associations are undoubtedly an important force in building a public service system for national fitness, and the entity of sports event associations is the basic prerequisite for their participation in the construction of the public service system for national fitness.We mainly used methods such as literature research, logical analysis, experts consulting to study the concept and measurement of the entity of sports associations, and proposed inspirations for promoting the entity of sports associations.The entity of sports event associations refers to the ability of sports event associations' personnel and property to be independent,continuous enhancement of governance capacity,and continuously increasing contribution to the sports industry.We have designed measurement indicators for the entity of sports event associations, including five primary indicators and 17 secondary indicators.Taking the Y region of G Province in the eastern part as an example, the current situation of the institutionalization of sports association entities was measured. Five primary indicators are as follows: the degree of sound rules and regulations, the degree of sound organizational structure, the degree of income meeting the operation of the association, the degree of independence of personnel and property, and the degree of contribution to the sports industry.Five strategies were proposed to promote the entity of sports event associations: improving association rules and regulations, perfecting association organizational structure, raising association funds through marketing, ensuring the independence of association personnel and finances, and actively participating in sports.

Digital rural construction is a critical link in promoting the revitalization of rural culture and assisting the overall revitalization of rural areas, it has injected new momentum and brought new opportunities to the revitalization of traditional sports culture. This article is based on the background of the country's vigorous construction of digital villages, by analyzing the content and inheritance difficulties of traditional sports culture along the Zhaoqing Ancient Road, it systematically summarizes the mechanism of digital village construction to empower the revitalization of traditional sports culture and explores the practical path of digital village empowering the revitalization of traditional sports culture, providing theoretical guidance for the comprehensive revitalization of traditional sports culture. It was found that digital rural construction mainly relies on mechanisms such as "digital + culture", "vertical + horizontal", "platform + matrix" and "empowerment + feedback" to regulate the inheritance and development process of traditional sports culture. In the New Era, to fully harness the enabling role of digital rural construction, we can follow the path of digital protection, modernization, and innovative communication, allowing traditional sports culture to "remain," "thrive," and "spread."

Women's sports are a crucial aspect of national fitness initiatives. Using research methods such as literature review and field investigation, this research examines the motivational mechanisms driving women's participation in mass sports events in China, taking Guizhou's “Auntie Basketball Tournament” as a case study. It aims to summarize practical experiences and distill insights for future reference. Research indicates that the motivational mechanisms driving women's participation in mass sports events, exemplified by Guizhou's “Auntie Basketball Tournament,” manifest in several dimensions: the overall awakening of value consciousness, the extension and shift of self-interest needs, the effective promotion of policy systems, the diversified leaps in economic development, and the continuous value-adding role of digital technology. Its practical experience primarily encompasses: rooting in spiritual heritage and cultural foundations; upholding the essence of vitality and driving innovation through concepts; anchoring in scenic villages and leveraging tourist landmarks; focusing on folk cultural spaces and promoting through traditional festivals; integrating smart media capabilities and mobilizing digital communication. Drawing insights from these reflections: ensuring women's central role to unleash the vitality of “she-power” in sports; upholding traditional festival platforms to deepen the spiritual essence of “she-culture”; highlighting regional resources to shape the image of “she-brand” events; promoting multi-stakeholder collaboration to stimulate the tourism impact of “she-economy” and optimizing digital communication systems to create shared narratives around “she-themes.”

Using methods such as literature review, field research, and inductive deduction, this study focuses on the political, cultural, and economic functions of sports. It analyzes the challenges faced by sports in uniting and stabilizing borderland, promoting cultural development, and enriching the people. The aim is to propose a path for sports to assist in border governance, with the aim of promoting modernization of the border governance system and governance capacity. Research suggests that the weakening of the political, cultural, and economic functions of sports has led to difficulties in supporting border governance, such as a weak foundation, poor channels, insufficient publicity, talent shortage, and biased ideas. To this end, firstly, we need to strengthen the formulation and implementation of border sports policies, give full play to the functions of sports events, and increase publicity efforts to enhance the national identity of people of all ethnic groups in the border areas, and build a solid foundation for unity and stability in borderland. The second is to enrich the content of sports assistance, explore the value of traditional ethnic sports, and cultivate sports talents, strengthen the sports and cultural functions of border areas, and enhance the effect of cultural enrichment in borderland. The third is to update concepts and expand avenues to strengthen the economic function of sports, and to leverage the role of the sports industry in enriching the people and developing borderland.

The act of physical education is an important means of achieving holistic development and an important building block for the healthy physical and mental development of primary school children. Using the literature method, questionnaire survey method and mathematical statistics method to investigate and analyze the sports behavior of urban elementary school students in Shandong Province, based on the social space theory, the theoretical model is established from the three dimensions of psychological space, social space and material space, to explore the influence of the dimensions of the sports behavior of urban elementary school students and the interaction. Results and Conclusion: Psychological space, social space, and physical space all have a significant impact on urban elementary school students' physical education behavior, and social space has the highest degree of influence on physical education behavior and is the most critical factor. Physical space, as the most basic form of space, can affect urban elementary school students' physical education behavior by influencing social space and affect psychological space via social space, thereby having an impact on physical education behavior.

The promotion of Party building in sports social organizations by local Party committees has both its inherent theoretical logic and its realistic development needs, which is of great significance for consolidating the ruling foundation of the Party and leading the healthy development of sports social organizations. By using fuzzy set qualitative comparative analysis, this paper takes the Party building work of sports social organizations in 16 districts and municipalities under the jurisdiction of Shanghai as a case sample to study why there are differences in the Party building work of sports social organizations promoted by local Party committees. The results show that: 1) Influenced by multi-factor coupling, there are significant differences in the promotion of Party building in sports social organizations by local Party committees. Improving the education level of leaders and expanding the ranks of Party members are the sufficient conditions for local Party committees to promote Party building in sports social organizations; 2) The factors such as the identity of the Party member in charge, policies and regulations, economic development and the development of sports social organizations can not constitute the sufficient or necessary conditions for the local Party committees to promote the Party building of sports social organizations; 3) The antecedents of "multiple concurrency" form a variety of configuration paths for local Party committees to promote Party building in sports social organizations, such as resource-oriented, policy-enabling and compound-driven, in which the development of sports social organizations in the policy-enabling path has a substitution effect on the education level and party membership of the leaders, which is a feasible approach to overcome the constraints of the leaders themselves and promote Party building.

The development of urban outdoor sports is of great significance for meeting the diverse needs of national fitness, stimulating the potential of outdoor sports consumption, and promoting the high-quality development of the outdoor sports industry. By using literature review and logical analysis methods, this paper analyzes the driving mechanism, current obstacles, and optimization paths of developing urban outdoor sports. The research finds that the driving mechanisms of developing urban outdoor sports include the basic support of the continuously optimized macro environment, the core drive of the upgraded and expanded social demand, the internal attraction of the multi-functional fit of the projects, and the external catalysis of the iterative and innovative media technology. Currently, the development of urban outdoor sports faces real obstacles such as the contradiction between the supply and demand of activity spaces that needs to be resolved, the insufficient retention and transformation of participant groups, the need to improve the supply capacity of products and services, and the urgent need to standardize the content of social media dissemination. Based on this, the paper proposes optimization paths such as expanding diverse participation spaces, consolidating the basic carrier guarantee, enhancing the participation stickiness of the experiencers, improving the traffic retention efficiency, enriching the supply of products and services to meet diverse market demands, and strengthening content supervision and guidance to create a clean and healthy online ecosystem.

Campus football serves as both a pioneering initiative in the comprehensive reform of school physical education and a foundational undertaking for cultivating football talent, carrying considerable significance for deeping the integration of sports and education and the broader ambition of building a sporting powerhouse. During the "13th Five-Year Plan" and "14th Five-Year Plan" periods, Shandong Province constructed a provincial-level campus football reform and development model characterized by think-tank guidance, sport-education coordination, network deployment, competition-driven mechanisms, teacher capacity-building, and talent pathway connectivity, yielding substantial achievements. Despite the progress achieved, campus football in Shandong Province faces persistent challenges during the 15th Five-Year Plan period, including misalignment in educational philosophy, structural and institutional barriers, insufficient resource allocation, a shortage of qualified specialist coaches, and constrained talent development pathways.To address these issues, this study recommends a set of interconnected reforms: reorienting the educational philosophy of football toward holistic student development while fostering a supportive cultural environment; strengthening coordination among multiple stakeholders to advance deeper sport-education integration; establishing a coherent teaching-training-competition system underpinned by robust digital platforms; building a structured teacher development matrix with feedback mechanisms that channel practitioner experience back into training pipelines; and consolidating protections for student rights and welfare. Through these measures, Shandong Province aims to transition campus football from broad-based participation toward sustainable, high-quality development, offering a replicable and scalable governance model for provincial-level campus football reform across China.

This study employs a comprehensive methodology integrating literature review, expert interviews, video analysis, statistical analysis, and logical reasoning to analyze the competitive landscape of international artistic gymnastics. It investigates the primary impacts of recent rule changes on the Chinese national team and identifies the key challenges confronting the development of Chinese artistic gymnastics. Furthermore, it proposes strategic preparations for China in the lead- up to the 2028 Los Angeles Olympic cycle. The findings indicate that: 1) The current international competitive landscape is characterized by distinct regional differentiation and diversified development. Traditional powerhouses continue to lead, with intense competition between China and Japan in men’s events, while the United States and Russia maintain pronounced advantages in women’s events. China’s international standing is deeply embedded in this dynamic evolution, benefiting from systematic rule interpretation and training methodologies, yet simultaneously facing challenges from multipolar competition and the rise of emerging forces. 2) The new rules, centered on the refinement of the difficulty scoring system and an increased emphasis on choreographic composition, impose higher demands on the difficulty repertoire and execution precision of Chinese gymnasts. The sport in China continues to grapple with several critical issues: an imbalance between difficulty and stability, outdated training philosophies and methods, insufficient technical innovation, a dual deficit in both the quality and quantity of reserve talent, imbalanced development between men’s and women’s programs, and a weak grassroots foundation. Accordingly, this study proposes a four-pronged strategy: Strategic Adaptation to consolidate strengths and address weaknesses, fostering balanced and synergistic development across all disciplines; Talent Development through strengthening the reserve talent pipeline to lay a solid foundation for sustainable growth; Technological Empowerment by establishing collaborative mechanisms among government, industry, academia, and research to enhance training efficacy through scientific and technological drivers; and Rule Alignment via deepening the study and application of new regulations to enhance China’s international influence and discursive power.

As an important carrier of excellent traditional Chinese culture, sports relics contain historical memories of multi-ethnic exchange and integration, as well as cultural genes of national identity. Their digital activation is not only a technological innovation for cultural heritage protection, but also a practical fulcrum for forging the sense of community of the Chinese nation. Using methods such as literature review, induction and deduction, based on General Secretary Xi Jinping's important discourse and instructions on "revitalizing and utilizing cultural relics" and "strengthening the sense of community of the Chinese nation", this study explains the logical path of digital revitalization of sports cultural relics to strengthen the sense of community of the Chinese nation, and explores practical strategies. Based on this, it explores practical strategies in conjunction with important statements made by General Secretary Xi Jinping. The research suggests that the digital revitalization of sports cultural relics has characteristics of technological integration, cultural interpretation, immersive experiences, and widespread dissemination. It demonstrates the value of promoting the protection and inheritance of cultural relics, helping to preserve the Chinese cultural context, enriching the forms of cultural relic display, enhancing the intuitive perception of the masses, promoting the widespread dissemination of culture, and expanding public access channels. The process of forging a sense of community for the Chinese nation follows the logical path of translating sports symbols, promoting cultural identity, activating collective memory, awakening identity, creating digital narrative connections, and activating emotional identity. Based on this, a practical strategy is proposed to extract ethnic cultural symbols, consolidate the foundation of identity resources, digitally reproduce historical scenes, enhance public interactive experiences, weave digital interactive narrative networks, and broaden cultural dissemination channels. The aim is to promote the creative transformation and innovative development of sports cultural relics and help strengthen the sense of community of the Chinese nation.

The rapid development of digital technology has put forward new requirements for the training of talents in physical education majors. It is urgent to build a scientific digital literacy assessment system to support the digital transformation of education. By drawing on and integrating advanced digital literacy frameworks and standards both domestically and internationally, and grounding the design in competency theory, constructivist learning theory, and contextual theory, this study employed the Delphi method and conducted two rounds of expert consultation to construct a structural framework of digital literacy for physical education majors in China. The final framework consists of five first-level dimensions—digital cognition, digital application, digital evaluation, digital innovation, and digital responsibility—along with 11 second-level dimensions and 28 third-level dimensions. Using statistical methods such as item analysis, exploratory factor analysis and confirmatory factor analysis, a formal digital literacy assessment scale for students majoring in physical education in my country was developed, which contains 28 items. The scale has good reliability and validity. It provides a scientific tool for evaluating the digital literacy of students majoring in physical education, and also provides a basis for the training of talents majoring in physical education in the new era.

In order to explore the gender differences in the influence of technical acceptance and psychological factors on college students' willingness to purchase "online sports products", methods such as questionnaire survey, confirmatory factor analysis, and structural equation modeling were used. Smart PLS 4.1.0.0 was used for statistical analysis and to verify the research hypothesis. The research results indicate that there are significant gender differences in the perceived usefulness and perceived ease of use of "online sports products" between male and female college students. There is no significant gender difference in the correlation between attitudes, subjective norms, and perceived behavioral control and purchase intention between male and female college students. Female college students are more strongly influenced by perceived usefulness and perceived ease of use compared to male college students. Based on this, it is proposed to explore the psychological cognitive needs of college students and develop marketing strategies for "online sports products"; create high-value "online sports products" to enhance the purchasing power of college students; and enhance the usability and usefulness of "online sports products" to stimulate college students' desire to purchase; Suggestions include strengthening the construction of digital infrastructure and optimizing the design of mobile payment platforms.

Using research methods such as literature review and logical analysis, this study investigates the logical path, practical difficulties, and breakthrough paths of digital technology empowering high-quality sports service supply for the elderly. Research has found that the logical path for digital technology to empower high-quality elderly sports service supply includes: supply concept: full chain management of elderly health needs; Supply content: Cross disciplinary production of sports services for the elderly; Supply mode: Cross subject delivery of sports scenes for the elderly. The real dilemma lies in the uneven layout of infrastructure construction, which undermines the response rate of the entire chain demand; The lack of deep integration of cross disciplinary formats limits the diversified generation of service supply content; The weak foundation of collaboration among service providers hinders the application efficiency of digital sports service scenarios. In response to the above difficulties, it is proposed to build a comprehensive digital infrastructure network for the elderly, effectively improving the fairness and accessibility of sports services for the elderly; Enhance the integration of sports service formats for the elderly and create a favorable digital service environment for the elderly; Creating diverse digital service scenarios for the elderly, focusing on improving the fitness experience of the elderly and breaking through the path.