Current Issue

  • Select all
    |
  • Exploring High-Quality Development Pathways for Campus Football in Shandong Province during the 15th Five-Year Plan Period
    ZHANG Zhi-yong, MENG Xiao-ping, MA Yu-hua
    2026, 46(3): 1-7. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2026.03.001
    Download PDF ( )   Knowledge map   Save
    Campus football serves as both a pioneering initiative in the comprehensive reform of school physical education and a foundational undertaking for cultivating football talent, carrying considerable significance for deeping the integration of sports and education and the broader ambition of building a sporting powerhouse. During the "13th Five-Year Plan" and "14th Five-Year Plan" periods, Shandong Province constructed a provincial-level campus football reform and development model characterized by think-tank guidance, sport-education coordination, network deployment, competition-driven mechanisms, teacher capacity-building, and talent pathway connectivity, yielding substantial achievements. Despite the progress achieved, campus football in Shandong Province faces persistent challenges during the 15th Five-Year Plan period, including misalignment in educational philosophy, structural and institutional barriers, insufficient resource allocation, a shortage of qualified specialist coaches, and constrained talent development pathways.To address these issues, this study recommends a set of interconnected reforms: reorienting the educational philosophy of football toward holistic student development while fostering a supportive cultural environment; strengthening coordination among multiple stakeholders to advance deeper sport-education integration; establishing a coherent teaching-training-competition system underpinned by robust digital platforms; building a structured teacher development matrix with feedback mechanisms that channel practitioner experience back into training pipelines; and consolidating protections for student rights and welfare. Through these measures, Shandong Province aims to transition campus football from broad-based participation toward sustainable, high-quality development, offering a replicable and scalable governance model for provincial-level campus football reform across China.
  • Digital Revitalization of Sports Cultural Relics to Strengthen the Sense of Community of the Chinese Nation: Logical Path and Practical Strategy
    ZHANG Wen-tao, GAO Kui-ting
    2026, 46(3): 8-18. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2026.03.002
    Download PDF ( )   Knowledge map   Save
    As an important carrier of excellent traditional Chinese culture, sports relics contain historical memories of multi-ethnic exchange and integration, as well as cultural genes of national identity. Their digital activation is not only a technological innovation for cultural heritage protection, but also a practical fulcrum for forging the sense of community of the Chinese nation. Using methods such as literature review, induction and deduction, based on General Secretary Xi Jinping's important discourse and instructions on "revitalizing and utilizing cultural relics" and "strengthening the sense of community of the Chinese nation", this study explains the logical path of digital revitalization of sports cultural relics to strengthen the sense of community of the Chinese nation, and explores practical strategies. Based on this, it explores practical strategies in conjunction with important statements made by General Secretary Xi Jinping. The research suggests that the digital revitalization of sports cultural relics has characteristics of technological integration, cultural interpretation, immersive experiences, and widespread dissemination. It demonstrates the value of promoting the protection and inheritance of cultural relics, helping to preserve the Chinese cultural context, enriching the forms of cultural relic display, enhancing the intuitive perception of the masses, promoting the widespread dissemination of culture, and expanding public access channels. The process of forging a sense of community for the Chinese nation follows the logical path of translating sports symbols, promoting cultural identity, activating collective memory, awakening identity, creating digital narrative connections, and activating emotional identity. Based on this, a practical strategy is proposed to extract ethnic cultural symbols, consolidate the foundation of identity resources, digitally reproduce historical scenes, enhance public interactive experiences, weave digital interactive narrative networks, and broaden cultural dissemination channels. The aim is to promote the creative transformation and innovative development of sports cultural relics and help strengthen the sense of community of the Chinese nation.
  • An Examination of the Promotion of Sports Intangible Cultural Heritage “Breaking Out” through Short Videos：A Case Study of Chaoshan Yingge Dance
    ZHOU Ai-hua, JI Guang-xu
    2026, 46(3): 19-28. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2026.03.003
    Download PDF ( )   Knowledge map   Save
    Based on affordance theory, this study takes the "going viral" phenomenon of Chaoshan Yingge on short video platforms as a case to explore the underlying mechanisms by which digital media facilitates the breakthrough of sports-related intangible cultural heritage (hereinafter referred to as "sports ICH") from local cultural circles and its integration into the broader narrative of Chinese nationhood. The research employs content analysis, systematically coding popular videos and their comments to construct a three-dimensional analytical framework encompassing production affordances, mobility affordances, and social affordances. Findings reveal that: at the production affordance level, editable and scalable discourse transforms Yingge from a local ritualistic performance into the "Chinese War Dance" that combines traditional heritage with contemporary aesthetics; at the mobility affordance level, algorithm-driven cross-sectoral diffusion and immersive scene dissemination achieve both transmission deterritorialization and experiential deterritorialization of Yingge; at the social affordance level, sustained knowledge co-construction and emotional exchange within online communities shape trans-local cultural communities that promote co-creation and sharing of cultural meanings. The "going viral" of Yingge is the product of resonance among technological affordances, cultural attributes, and user agency, providing theoretical reference and practical pathways for the dynamic inheritance of sports ICH in the era of digital intelligence.
  • Digital Intelligence Drives the Deep Integration of National Fitness and National Health Governance: Value Implications, Barriers and Promotion Paths
    LIANG Fa-ze, OU Le-jia, NIE Rui-lian, ZOU Qing-hai
    2026, 46(3): 29-39. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2026.03.004
    Download PDF ( )   Knowledge map   Save
    Digital intelligence-driven deep integration of national fitness and national health governance is a realistic choice to adapt to the development of the times. Using research methods such as literature and logical analysis, this paper explores the value implications, barriers and promotion paths of digital intelligence-driven deep integration of national fitness and national health governance. The study reveals that the value implications of digital intelligence-driven deep integration of national fitness and national health governance are to promote the coordinated opening of the governance structure of national fitness and national health, accelerate scientific and democratic governance decision-making, ensure efficient allocation of governance resources, promote accurate and inclusive service providers, and maintain long-term operation of governance evaluation. In the specific practice of integrated governance, there are barriers such as concept blockage, institutional lag, insufficient technology and digital divide. The promotion path is proposed as follows: breaking the government's monopolized management thinking and cultivating the concept of data-driven governance; improving the design of the digital intelligence-driven governance system and building a data sharing mechanism; promoting the digitalization and upgrading of infrastructure, accelerating the construction of big data platforms and the application of algorithms; and strengthening collaborative efforts among multiple entities and improve digital health literacy.
  • Analysis of the Impact of Digital Literacy on Public Participation in Fitness Exercise
    LI Hao, FENG Shuo
    2026, 46(3): 40-51. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2026.03.005
    Download PDF ( )   Knowledge map   Save
    In the digital economy era, digital literacy is the core ability of individuals to obtain, screen and utilize information through the Internet and digital media, which directly affects public fitness exercise behavior. To explore its influence mechanism, an empirical examination was conducted on the effects and pathways of digital literacy on individuals' fitness exercise, based on the individual panel data from the 2018, 2020 and 2022 waves of the China Family Panel Studies (CFPS). The results show that digital literacy significantly enhances the behavior and frequency of weekly fitness exercise among surveyed individuals but has no significant impact on exercise duration, and the conclusions remain robust after robustness tests and endogeneity treatments. Heterogeneity analysis indicates that this influence varies with surveyed individuals' household registration, gender, employment status, educational level, age and income level; digital dependence, digital information acquisition and digital living environment are the key dimensions driving fitness participation. Information acquisition, goal setting and progress management, interaction and community, and online learning and simulation constitute the core transmission pathways through which digital literacy empowers fitness behavior and frequency. Based on the above findings, strategic recommendations are put forward from aspects such as digital literacy training, optimization of digital fitness resources, support for the fitness industry, improvement of community fitness services and cultivation of fitness awareness, so as to promote the realization of national fitness goals and the construction of a Healthy China.
  • Digital Technology Empowers the Logical Path, Practical Dilemma and Breakthrough Path of High-Quality Sports Service Supply for the Elderly
    YANG Zong-you, LIU Zheng
    2026, 46(3): 52-58. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2026.03.006
    Download PDF ( )   Knowledge map   Save
    Using research methods such as literature review and logical analysis, this study investigates the logical path, practical difficulties, and breakthrough paths of digital technology empowering high-quality sports service supply for the elderly. Research has found that the logical path for digital technology to empower high-quality elderly sports service supply includes: supply concept: full chain management of elderly health needs; Supply content: Cross disciplinary production of sports services for the elderly; Supply mode: Cross subject delivery of sports scenes for the elderly. The real dilemma lies in the uneven layout of infrastructure construction, which undermines the response rate of the entire chain demand; The lack of deep integration of cross disciplinary formats limits the diversified generation of service supply content; The weak foundation of collaboration among service providers hinders the application efficiency of digital sports service scenarios. In response to the above difficulties, it is proposed to build a comprehensive digital infrastructure network for the elderly, effectively improving the fairness and accessibility of sports services for the elderly; Enhance the integration of sports service formats for the elderly and create a favorable digital service environment for the elderly; Creating diverse digital service scenarios for the elderly, focusing on improving the fitness experience of the elderly and breaking through the path.
  • Construction of Structural Dimensions and Scale Development for Digital Literacy of Physical Education Majors in China
    WU Jin-song, WEN Peng-fei
    2026, 46(3): 59-72. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2026.03.007
    Download PDF ( )   Knowledge map   Save
    The rapid development of digital technology has put forward new requirements for the training of talents in physical education majors. It is urgent to build a scientific digital literacy assessment system to support the digital transformation of education. By drawing on and integrating advanced digital literacy frameworks and standards both domestically and internationally, and grounding the design in competency theory, constructivist learning theory, and contextual theory, this study employed the Delphi method and conducted two rounds of expert consultation to construct a structural framework of digital literacy for physical education majors in China. The final framework consists of five first-level dimensions—digital cognition, digital application, digital evaluation, digital innovation, and digital responsibility—along with 11 second-level dimensions and 28 third-level dimensions. Using statistical methods such as item analysis, exploratory factor analysis and confirmatory factor analysis, a formal digital literacy assessment scale for students majoring in physical education in my country was developed, which contains 28 items. The scale has good reliability and validity. It provides a scientific tool for evaluating the digital literacy of students majoring in physical education, and also provides a basis for the training of talents majoring in physical education in the new era.
  • The Realistic Examination of Cultivating Reserve Talents in Competitive Sports with Chinese Characteristics under the New National System
    LI Xiao-peng, XU Cheng-li, TIAN Jing, YIN Zhi-hua, LIU Liang
    2026, 46(3): 73-80. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2026.03.008
    Download PDF ( )   Knowledge map   Save
    Leading the high-quality cultivation of reserve talents in competitive sports with a new national system has become an important guarantee for the development of China's competitive sports industry. Using research methods such as literature review and field investigation, based on the case study of N city, this paper analyzes the changes in the characteristics and practical difficulties of cultivating reserve talents for competitive sports with Chinese characteristics under the new national system, and proposes practical paths. Research suggests that the characteristic changes in the cultivation of reserve talents in competitive sports with Chinese characteristics under the new national system are manifested in three dimensions: the "novelty" of research concepts, the "integration" of participating entities, and the "balance" of operational mechanisms; But at the same time, it also faces practical difficulties such as the intersection and misalignment of top-level design and grassroots logic, the imbalance of learning and training relationships, the weakening of talent training stability, the weak implementation of digital technology, the weakening of the advantages of the new system, and the insufficient effectiveness of government market collaboration in talent cultivation. Practical strategy: clarifying the boundaries of multiple subject rights and responsibilities, promoting the integration of sports, education, and social training system, deepening the integration and application of digital intelligence scenarios, and stimulating the vitality of talent cultivation in the market.
  • The Competitive Landscape of International Artistic Gymnastics and China’s Coping Strategy for the 2028 Los Angeles Olympic Cycle
    LIU Ting, YANG Tong-lie, LYU Wan-gang
    2026, 46(3): 81-92. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2026.03.009
    Download PDF ( )   Knowledge map   Save
    This study employs a comprehensive methodology integrating literature review, expert interviews, video analysis, statistical analysis, and logical reasoning to analyze the competitive landscape of international artistic gymnastics. It investigates the primary impacts of recent rule changes on the Chinese national team and identifies the key challenges confronting the development of Chinese artistic gymnastics. Furthermore, it proposes strategic preparations for China in the lead- up to the 2028 Los Angeles Olympic cycle. The findings indicate that: 1) The current international competitive landscape is characterized by distinct regional differentiation and diversified development. Traditional powerhouses continue to lead, with intense competition between China and Japan in men’s events, while the United States and Russia maintain pronounced advantages in women’s events. China’s international standing is deeply embedded in this dynamic evolution, benefiting from systematic rule interpretation and training methodologies, yet simultaneously facing challenges from multipolar competition and the rise of emerging forces. 2) The new rules, centered on the refinement of the difficulty scoring system and an increased emphasis on choreographic composition, impose higher demands on the difficulty repertoire and execution precision of Chinese gymnasts. The sport in China continues to grapple with several critical issues: an imbalance between difficulty and stability, outdated training philosophies and methods, insufficient technical innovation, a dual deficit in both the quality and quantity of reserve talent, imbalanced development between men’s and women’s programs, and a weak grassroots foundation. Accordingly, this study proposes a four-pronged strategy: Strategic Adaptation to consolidate strengths and address weaknesses, fostering balanced and synergistic development across all disciplines; Talent Development through strengthening the reserve talent pipeline to lay a solid foundation for sustainable growth; Technological Empowerment by establishing collaborative mechanisms among government, industry, academia, and research to enhance training efficacy through scientific and technological drivers; and Rule Alignment via deepening the study and application of new regulations to enhance China’s international influence and discursive power.
  • How to Enhance Villagers’ Sense of Gain through Improving Satisfaction with Rural Public Sports Services?——An Analysis Based on the Chain Mediation Model
    LIU Tian-yu, SHAO Gui-hua
    2026, 46(3): 93-103. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2026.03.010
    Download PDF ( )   Knowledge map   Save
    Revealing the promoting mechanism of rural public sports service satisfaction on villagers' sense of gain can provide a theoretical basis for the implementation of the national fitness strategy in rural areas and explore the sports path to enhance villagers' sense of gain. By using AMOS 29.0 to construct a structural equation model and the Bootstrap method for repeated sampling to test the chain mediating effect, the influence path of rural public sports service satisfaction on villagers' sense of gain is analyzed. The research finds that rural public sports service satisfaction has a significant positive impact on villagers' sense of gain; continuous sports participation and life satisfaction respectively have simple mediating effects in the influence of rural public sports service satisfaction on villagers' sense of gain; rural public sports service satisfaction has a positive impact on villagers' sense of gain through the chain mediating effect of continuous sports participation and life satisfaction. Based on this, the optimization paths and development countermeasures for rural public sports service satisfaction are proposed, including formulating characteristic development plans based on local conditions, setting up dedicated positions and cultivating needed professional talents, enhancing awareness and improving the feedback system for demands, attracting social professional forces, and providing personalized and exclusive services based on public opinion. The aim is to enhance the continuity of villagers' participation in sports exercises, increase the proportion of people who frequently participate in sports exercises in rural areas, and enable more villagers to improve their life satisfaction and sense of gain through continuous sports participation.
  • The Influence of Technical Acceptance and Psychological Factors on University Students’ Intention to Purchase “Online Sports Products”：Gender Differences Using Multi-group Analysis
    YU Yuan-jue, YU Jian
    2026, 46(3): 104-119. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2026.03.011
    Download PDF ( )   Knowledge map   Save
    In order to explore the gender differences in the influence of technical acceptance and psychological factors on college students' willingness to purchase "online sports products", methods such as questionnaire survey, confirmatory factor analysis, and structural equation modeling were used. Smart PLS 4.1.0.0 was used for statistical analysis and to verify the research hypothesis. The research results indicate that there are significant gender differences in the perceived usefulness and perceived ease of use of "online sports products" between male and female college students. There is no significant gender difference in the correlation between attitudes, subjective norms, and perceived behavioral control and purchase intention between male and female college students. Female college students are more strongly influenced by perceived usefulness and perceived ease of use compared to male college students. Based on this, it is proposed to explore the psychological cognitive needs of college students and develop marketing strategies for "online sports products"; create high-value "online sports products" to enhance the purchasing power of college students; and enhance the usability and usefulness of "online sports products" to stimulate college students' desire to purchase; Suggestions include strengthening the construction of digital infrastructure and optimizing the design of mobile payment platforms.
  • Promoting Stress Adaptation of Adolescent Players in Professional Football Clubs：Event Control and Choice of Coping Strategies
    LIU Ping, LOU Hu
    2026, 46(3): 120-128. https://doi.org/10.13830/j.cnki.cn44-1129/g8.2026.03.012
    Download PDF ( )   Knowledge map   Save
    Objective: To explore the types of psychological stress among professional football club adolescent players, as well as the impact of psychological stress intervention plans based on stress source event control and coping strategy selection on stress adaptation. Method: A mixed qualitative and quantitative quasi-experimental design was adopted to evaluate the impact of a series of courses selected based on event control and coping strategies on stress response. The psychological stress questionnaires were conducted on adolescent athletes from a professional football club at three time points before the intervention, after four weeks of intervention, and after eight weeks of follow-up. After the intervention, interviews were conducted to supplement the quantitative research results. Result: Adolescent football players reported a total of twenty-three sources of stress. If adolescent football players believed that stress events were controllable, effective coping strategies focused on solving problems. If they believed that the controllability of the events was poor or uncontrollable, then effective coping strategies mainly focused on emotional regulation. After the intervention, athletes had a significant effect on improving their task-oriented and detachment-oriented coping abilities (Ps<0.05), while significantly enhancing their self-efficacy in problem-centered and emotion-centered coping (Ps<0.05). Conclusion: A stress intervention plan based on stress event control and coping strategy selection could promote the stress adaptation of adolescent football players.