Since China's reform and opening up, nine national curriculum documents have been issued to promote physical education (PE) curriculum reform in schools; however, significant contradictions persist, resulting in limited practical effectiveness at the grassroots level. Drawing on extensive frontline experience in promoting school PE curriculum reforms, and feedback from grassroots PE researchers and teachers, this study systematically identifies and deeply analyzes the ten key contradictions currently impeding high-quality progress in school PE curriculum reform. These contradictions include: the stability of national sports strategy versus variability of PE reform policies; national reform initiatives versus insufficient grassroots motivation; innovative curriculum concepts versus entrenched traditional teaching habits; schools'and students' demands versus PE teachers' inadequate responses; new curriculum requirements versus insufficient teachers' competence; rigorous training and character development versus student-centered approaches; curriculum reform versus PE exam-oriented phenomena; continuous improvements in teaching conditions versus delayed enhancement of teaching quality; effective PE teaching versus concerns about sports safety; and the long-term development of school sports specialties versus frequent changes in school leadership. The study argues that effectively addressing these contradictions requires comprehensive strategies involving stable national strategic guidance, continuous reform policy coherence, improved professional competencies of teachers, targeted resource investments, enhanced safety assurance systems, and optimized collaboration mechanisms among multiple stakeholders. These measures will help guide school PE curriculum reform towards a path of high-quality and sustainable development.

The sports culture of the Guangdong-Hong Kong-Macao Greater Bay Area is deeply rooted in traditional Chinese culture and traditional Lingnan culture, and its development trajectory has always kept pace with the process of reform and opening up. By using research methods such as literature review and investigation, the evolution process and value implications of the integration of sports culture in the Guangdong-Hong Kong-Macao Greater Bay Area since the reform and opening up are sorted out, and the practical approaches are refined. Research suggests that since the reform and opening up, the integration of sports and culture in the Guangdong-Hong Kong-Macao Greater Bay Area has gone through three historical stages: the embryonic stage mainly based on people-to-people interaction (1978-1999), the exploration stage mainly driven by policies (2000-2016), and the deepening stage mainly based on strategic coordination (from 2017 to the present). The integration of sports and culture in the Guangdong-Hong Kong-Macao Greater Bay Area is the inevitable path for the strategic support of building a sports power, a natural choice for the innovative practice of regional coordinated development, an essential part of strengthening the recognition of regional traditional culture, and an important driving force for the transformation and upgrading of the regional economic structure. Looking forward to the future, we should take institutional and mechanism innovation as a breakthrough to build a new pattern of collaborative governance. Taking the integration of sports events as the carrier, create a new scene of cultural symbiosis; Empower with digital and intelligent technologies as the engine to cultivate new forms of sports culture. Based on the cultural identity of the youth, we should consolidate the new foundation for integrated development.

Taking “cultural self-awareness+invention of tradition” as the theoretical framework, this study employs an oral history approach to conduct a diachronic investigation into the modern transformation logic of Dengfeng Wushu Schools. The findings reveal that the development process is characterized by a bidirectional interaction between “institutional restructuring” and “activation of cultural genes”. In the market-oriented phase, Wushu education achieved large-scale expansion through the path of private operation, forming a “situational cultural self-awareness”. Practitioners actively transformed traditional Wushu resources into modern educational capital, yet faced the tension between cultural orthodoxy and commercial viability. In the diversified transformation phase, Wushu schools completed the leap from “cultural heritage field” to “industrial ecosystem” through group-based education and integration of industry and education, exemplifying the “invention of tradition” mechanism as pointed out by Hobsbawm. Traditional elements were selectively embedded into the modern educational system, forming a development loop of “mutual construction of form and function”. The core of the Dengfeng experience lies in its five-dimensional transformation characteristics: (1) the shift of the educational entity from state dominance to social force-driven; (2) the extension of educational levels from basic education to higher education; (3) the transformation of teaching objectives from single Wushu skill training to the shaping of “civil-martial coexistence” composite talents; (4) the bifurcation of teaching content from traditional paradigms to a dual-track system of “competition-tradition”; (5) the sublimation of cultural functions from skill inheritance to the modern reproduction of “national body techniques”. This process reveals that the modernization of Wushu education is not a binary opposition between tradition and modernity, but a dynamic balance constructed through the reflective practice of cultural subjects and the creative transformation of tradition, within the tension of globalization and localization. The Dengfeng case provides a “third-way” paradigm for the modern transformation of traditional culture—neither rigid adherence to cultural fundamentalism nor complete Westernization, but through functional adaptation and meaning reconstruction, making tradition a modern solution with global dialogue capability. It has explored a successful path with Chinese characteristics for Shaolin Wushu education and provided a valuable reference paradigm for the modern development of Chinese Wushu education.

“Taste” is connected with the dual dimensions of existence and aesthetics, bearing the Chinese philosophy of life and aesthetic ideals.From a body perspective, Chinese Wushu kung fu is a “tasty form” of beauty.This kind of beauty, as a valuable object of taste, is constantly guided and shaped by the body's “taste” and “play”.Taste, with its unique attitude, object, and method in the world, from the perspective of the body aesthetics of Chinese martial arts' “boxing flavor”, kung fu practice is a process of “understanding the flavor”. Through the foundation of the body pierced by small stones, one can understand the “flavor” of the moves; In the constantly searching body recognition, one knows the “taste” of strength; In the thought-provoking body image, one knows the “taste” of the image; In the deep expression of the body, one can understand the “taste” of the artistic conception. From the perspective of the physical aesthetic character of “boxing flavor” in Chinese martial arts, kung fu practice is also a process of “body art”. Through the pursuit of “simplicity” in the body, “beauty” in the body, “play” in the body, and “taste” in the body, it is found that Chinese martial arts have a “boxing flavor” that pursues “naturalness”, “coherence”, “fun”, and “aesthetics” in the body.As a way of communication, “taste” cannot be separated from personal interests and hobbies, but it always points to mutual achievement, which is a process of human kung fu and aestheticization. It can calm the body and mind, eliminate each other's status, and bring people closer to each other in cultural activitiest.Through the examination of "Ti-Wei"and"Wan-Wei", we can not only glimpse the richness of the spiritual life of trainees, calm their bodies and minds, eliminate their social status, and bridge the gap between us, but also appreciate their pursuit of aesthetic character.

Improving the allocation efficiency of regional public sports resources is not only the key to achieve high-quality regional development, but also an important means to promote regional coordinated development. Based on the panel data of 11 provinces and cities in the Yangtze River Economic Belt from 2018 to 2022, the DEA-SBM model was used to measure the allocation efficiency of public sports resources in the Yangtze River Economic Belt, and the dynamic QCA method was used to explore the configuration effect of the allocation efficiency of public sports resources in the Yangtze River Economic Belt. The findings are as follows: (1) The allocation efficiency of public sports resources in the Yangtze River Economic Belt from 2018 to 2022 is relatively high on the whole, with an average value of 0.901, but there are significant differences in efficiency among provinces, and the allocation efficiency is in the upper reaches, lower reaches and middle reaches from high to low. (2) There are two configuration paths to improve the allocation efficiency of public sports resources in the Yangtze River Economic Belt, namely "economy-oriented" and "consumption-policy collaborative". (3) In the time dimension, the consistency of the two configurations tends to be stable from 2020 to 2022, and there is no significant time effect; In the spatial dimension, there are obvious regional differences. Based on this, research suggestions: Research suggestions: according to the economic level, according to local conditions; Strengthen policy guidance to accurately meet demand; Optimizing input-output and improving allocation efficiency aims to provide solid theoretical support for the in-depth implementation of national fitness strategy and regional development strategy, and provide scientific basis and guidance for policy formulation and practical operation.

Realizing the precise supply of sports public services is the inherent requirement of building a higher level of public sports service system for national fitness. Using literature, logical analysis and other research methods, the study explores the theoretical connotation, mechanism, practical concerns and promotion path of digital technology enabling the precise supply of sports public services. The study concludes that the mechanism of digital technology-enabled sports public service precision supply is mainly embodied in the digital sharing platform to help sports public service demand precision identification; data precipitation analysis to help sports public service product precision design; panoramic digital operation to help sports public service resource precision allocation; and grid-based digital system to help sports public service precision governance. At the same time, there exists a “technology-only” decision-making theory of sports public service supply sloppiness; digital governance suspension reduces the efficiency of sports public service supply; the digital divide continues to expand constraints on the sharing of sports public service resources; digital regulation is ineffective and weakens the protection of sports public service supply and other realities. In this regard, it is necessary to improve the digital decision-making rules to build an intensive sports public service supply system; innovate the digital governance method to create a synergistic sports public service governance system; bridge the digital divide to establish a pervasive sports public service resource sharing system; and optimize the digital regulatory system to form a dynamic sports public service regulatory system.

Evaluation of standard implementation is an effective means to assess the current status of standard implementation in the field of stadium services, guide the standard formulation, revision and implementation, and is of great significance in promoting the standardized construction of stadiums and improving the opening, management and service level of stadiums. This study takes the standards in the field of stadium services as the research object, based on the standardization system engineering theory, PDCA cycle theory, and using the literature method, Delphi method, and mathematical statistics, through clarifying the goal orientation, value pointing, and building the theoretical framework, it constructs three first-level indexes consisting of the quality level of the standards, the implementation of the standards, and the benefits of the implementation of the standards, the applicability, the advancement, the coordination, the promotion, the implementation, the economic benefits, and the benefits of the standards. The evaluation system of standard implementation in the field of stadium services was constructed by clarifying the goal orientation and constructing the theoretical framework. The weights of the indicators were calculated by using the preferential order diagram method of SPSSAU V21.0 tool. This study puts forward four suggestions: clarifying the application goal and constructing an evaluation consensus; identifying the application subject and encouraging multi-party participation; innovating the application method and enriching the application context; and clarifying the feedback principle and establishing a feedback mechanism.

Sports public service finance is an important way to satisfy public sports demand, an important tool to compensate for market failures in public services in sport , and an important pusher to promote sports development. The study uses literature, mathematical statistics, logical analysis and other methods, in the systematic elaboration of the value of sports public service finance, based on the value of the United States sports public service financial protection of the logic of compliance, the basic characteristics and its revelation of the study. The study concludes that the logic of the financial guarantee of sports public services in the United States can be summarised as decentralisation, rational allocation of resources, limited government as the centre, social cohesion as the leader, fiscal federalism theory, public finance theory and new public service theory as the reference, and the goal of realising the four values of human nature, publicity, fairness, and accessibility, and the plurality and independence of the main body of governance, the comprehensiveness of the guarantee policy, and the independence of the government. independence, the comprehensiveness, directionality and systematicity of safeguard policies, the diversity and self-adaptability of revenue sources, the people's livelihood and the matching of affairs and financial resources of financial expenditures, and the rule of law and sociality of performance evaluation are the basic features. Implications: optimize the process of policy formulation and implementation to enhance the operability of policies; give more independence to the main body of governance, and promote collaborative governance by multiple actors; broaden the ways of funding sources and explore the adaptive programmes of local governments; increase the government's financial inputs to enhance the matching of rights and financial strengths; and speed up the legislating of performance evaluation and build a SMART performance evaluation system.

Building a strong education system is a foundational project for the great rejuvenation of the Chinese nation and a historical mission bestowed upon Chinese education in the new era. The “Outline for Building a Strong Education System (2024-2035)” has laid out a grand blueprint for the development of education, with the integrated development of moral, intellectual, physical, aesthetic, and labor education (“five educations”) playing a crucial role. In this context, it is imperative to delve into how physical education can serve the construction of a strong education system. This paper focuses on the reshaping of physical education values in the context of educational development, the new missions of physical education in advancing the construction of a strong education system, and the new opportunities and challenges faced by physical education. It explores how to transcend stereotypes in physical education values, reposition the value of physical education, and achieve the new missions of physical education through the collaborative efforts of the government, schools, society, and families. The aim is to provide systematic support from the field of physical education for the construction of a strong education system and to promote disciplinary exploration in the practice of building a strong education system.

The iterative advancement of digital and intelligent technologies is reshaping new scenarios for Sports and Health Communication applications, propelling the theoretical and practical evolution of Sports and Health Communication from traditional to modern paradigms. Utilizing research methodologies including literature review, case analysis, and logical analysis, this study explores the Internal Rule and Future Trends of Theoretical Co-Construction, Multidimensional Shifts, and Practical Innovation in Sports and Health Communication under the framework of Media Availability Theory, focusing on three dimensions: coupling, paradigm, and orientation. The research reveals a high degree of coupling between the three-dimensional availability of media and sports health communication, manifested as: intelligent creation of individual fitness content and the awakening of health consciousness, digital fitness community interactions and shifts in mass movement behaviors, and the breaking and restructuring of fitness scenarios to promote "generative health." From the perspective of Media Availability Theory, the paradigm of Sports and Health Communication primarily reflects: power decentralization-a shift from an "authoritative center" to "multidimensional co-creation"; value elevation-a cultural shift from "instrumental rationality" to "emotional connection"; and scientific decision-making-a healthy intervention shift from "Experience-driven" to "Data-driven." Additionally, new orientations for Sports and Health Communication are proposed at the levels of individual empowerment, group mobilization, and social governance, aiming at providing localized solutions for Sports and Health Communication practices in China.

Within the framework of China's Digital Strategy, modern technologies such as virtual reality and computer simulation have accelerated their integration with the sports industry. This has led to the rapid emergence of the virtual sports sector, which has become a burgeoning area of interest in sports research. To advance the study of virtual sports within China, this paper employs the Web of Science core database for bibliometric analysis using VOSviewer, complemented by content analysis to elucidate the concepts, research foci, and theoretical methodologies associated with virtual sports. Key findings include: (1) Since 2008, virtual sports research has progressed through an initial phase of development into a period of growth, experiencing a significant acceleration in 2019. During this time, a prominent research community centered around scholars like Kulpa and Myer has emerged, characterized by its interdisciplinary nature; (2) Research on virtual sports predominantly centers on its applications in athletic training, rehabilitation and health promotion, user experience, and influencing factors. A notable shift from a technology-centric to a human-centric approach is observed; (3) Future research directions may explore smart sports environments, legal and ethical considerations in virtual sports, negative user experiences, and theoretically grounded analyses with societal implications.

The Chinese government drives the high-quality development of the sports industry through systemic innovation in financial instruments, aiming to resolve long-standing financing difficulties and enhance the sector ‘s self-sustaining growth capacity. The Guiding Opinions align national strategic objectives with critical industry pain points, focusing on key areas such as sports infrastructure, and aim to strengthen financial guarantees. By leveraging financial tools, the policy seeks to foster industrial integration, structural upgrading, and the release of public health and sports consumption potential. This study argues that, given the inherent characteristics of the sports industry—including its positive externalities and public welfare attributes—financial support will inevitably confront challenges such as mismatches between industrial attributes and financial investment logic, inadequate adaptation of financial services to industrial innovation, limited venture capital participation, weak risk assessment and internal controls, and declining policy effectiveness. In the future, government should enhance policy coordination and integration, establish financing models for the sports industry with active government participation, strengthen risk management and internal control systems within financial institutions, and accelerate innovation in sports-related financial products, thereby enabling finance to generate both economic and social benefits for the sports industry.