The Influence of Technical Acceptance and Psychological Factors on University Students’ Intention to Purchase “Online Sports Products”：Gender Differences Using Multi-group Analysis
YU Yuan-jue, YU Jian
Journal of Guangzhou Sport University . 2026, (3): 104 -119 .  DOI: 10.13830/j.cnki.cn44-1129/g8.2026.03.011