The Influence of Technical Acceptance and Psychological Factors on University Students’ Intention to Purchase “Online Sports Products”：Gender Differences Using Multi-group Analysis

YU Yuan-jue, YU Jian

Journal of Guangzhou Sport University ›› 2026, Vol. 46 ›› Issue (3) : 104-119.

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Journal of Guangzhou Sport University ›› 2026, Vol. 46 ›› Issue (3) : 104-119. DOI: 10.13830/j.cnki.cn44-1129/g8.2026.03.011

The Influence of Technical Acceptance and Psychological Factors on University Students’ Intention to Purchase “Online Sports Products”：Gender Differences Using Multi-group Analysis

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2026, 46(3): 104-119 https://doi.org/10.13830/j.cnki.cn44-1129/g8.2026.03.011

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